The Senior Communications Specialist/Deputy Spokesperson supports issues management and crisis communications activities for Michigan State University (MSU) and serves as the day-to-day spokesperson for a wide variety of issues and topics. This requires continuous coordination with multiple units, individuals and activities across MSU to maintain an advanced level of situational awareness. The senior communications specialist/deputy spokesperson works with the University Spokesperson to develop communications strategy and content to address reputation-threatening issues. In crisis situations, the senior communications specialist/deputy spokesperson is a crucial part of the crisis response team and is a conduit for accurate and timely information to the media and public. In issues management, the specialist is responsible for identifying, analyzing and collaborating in managing complicated issues and developing strategies to ensure the right messages are communicated by the right people to the right audiences both internally and externally. Specialist responds to media inquiries involving university executives and other senior administrators; develops communications strategies to advance administrative priorities and initiatives; advises individuals and units regarding media engagement and effective messaging; provides media training and coaching to units and individuals in preparation for interviews; and develops effective background materials.
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in journalism, communications, public relations, or related field; five to eight years of related and progressively more responsible or expansive work experience in journalism, marketing, advertising, public relations or related field; experience leading development of communications strategy and content to address reputation-threatening issues/crisis; success serving as counsel to senior leaders/executives in difficult situations; or an equivalent combination of education and experience.
The desired candidate will have a minimum of seven years of professional experience in communications strategy and execution in higher education, on political campaigns, or with advocacy organizations, including identifying and managing issues; Understanding and grasp of current events and national conversation around emerging socio-political issues like #MeToo, gun control, inclusion and equity, etc.; Quickly understanding, analyzing and recommending courses of action for complex issues and effectively communicating complex ideas; Demonstrated excellence in developing communication plans; Strong news writing ability; Demonstrated experience using social media platforms; Thorough understanding of higher education roles, functions and issues. Demonstrated media relations and PR skills: ability to build strong working relationships and communicate effectively with members of the media; proven ability to promote messaging and stories; Proven editorial excellence: well-honed ability to quickly gather, organize and summarize critical information under deadline pressure; demonstrated ability to write simply, clearly, and persuasively; excellence in composition and editing; Proven knowledge of Associate Press style, word processing, desktop publishing and Web writing; Demonstrated ability to maintain calm and confidence in high-pressure, fluid situations.
Bidding eligibility ends on 7/10/18 at 11:55 PM.
Internal Number: 517691
About Michigan State University
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.