1. Builds relationships with influential associations and thought leaders. 2. Establishes and oversees editorial and marketing calendars. 3. Establishes a media network in all relevant fields. 4. Strategizes and executes innovative campaigns, product launches, messages and tactics that engage the target audience and help Yale reach its goals. 5. Delivers a strategic approach to run all of Yale's media channels. 6. Manages the production of top quality, relevant content according to strategic plans. 7. Helps in selecting and managing both in-house and freelance content creators that regularly create valuable content in a variety of forms (videos, articles, infographics, ebooks, case studies, photography, interactive portals and more). Ensures top quality execution. 8. Assists in the development of editorial governance and style guides so content is consistent with Yale's strategic priorities, voice, style and tone. 9. Creates production workflows to ensure the consistency, timeliness and accuracy of messages in Yale's content. 10. Drives traffic to content assets by leveraging search, social media, landing pages, advertising and more.
Preferred Education: The perfect candidate is organized, enthusiastic, has management experience and is comfortable working with team directors and writers/designers, as well as being able to roll up his or her sleeves and create content.
Preferred Education, Experience and Skills: The perfect candidate is organized, enthusiastic, has management experience and is comfortable working with team directors and writers/designers, as well as being able to roll up his or her sleeves and create content.
Required Skill/ability 5: Working knowledge of technology tools, including content management, digital asset management, and social media analytics.
Posting Position Title: OPAC Multi-Media Sr. Content Manager
Required Skill/ability 3: Excellent communicator and leader in all settings -- with your team, university administrators, faculty, staff, alumni, and students.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Senior Director Content Management
Required Skill/ability 1: Deep understanding of the multichannel digital media landscape, its challenges, and opportunities for expansion and growth within higher education and general news and policy categories.
Required Skill/ability 4: Exceptionally strong writing and editing skills. Strong analytical skills and a proven strategic approach to content.
Required Skill/ability 2: Creative, insightful and collaborative leader who brings entrepreneurial energy that identifies existing and new communication opportunities.
1. Bachelor's Degree in relevant field and 5-10 years experience creating and managing a broad range of high quality content or equivalent combination of education and experience. 2. Significant experience managing digital content leaders and multiple teams including writers, video producers, social media teams, and other digital content creators. Proven ability to give feedback and develop staff & talent. 3. Experience developing and pitching content for earned media and significant external audience engagement. 4. Experience managing department operations, inclusive of strategy, staff, and budgets. 5. Experience managing multiple projects and teams simultaneously with keen attention to detail. 6. Digital marketing experience. 7. Content marketing and SEO experience.
Internal Number: 50720BR
About Yale University
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.