In addition to the aforementioned duties, the successful candidate will:
·Be responsible for writing, editing, proofreading and design of college publications and presentations
·Be responsible for research and writing of news releases and their distribution to key media outlets and social media resulting in positive articles and posts about the College
·Create and manage marketing strategies through various marketing channels that produce positive results for the college (increased enrollment, increased brand recognition, etc.).This also includes creating marketing campaigns that result in increased enrollment and revenue for the college.
·Develop an annual Marketing Plan
·Coordinate the College's digital marketing strategy (including the design of digital advertisements, writing and developing landing pages, etc.)
·Develop, implement and supervise all social media activity on behalf of the college, including but not limited to, Facebook, Twitter, Instagram and YouTube
·Develop and implement Social Media campaigns that deliver optimal results for the College
·Coordinate photography for press releases as well as internal and external events for the College
·Serve as the primary spokesperson for the college and serves as the primary college PR liaison with the KCTCS system and other entities
·Serve on the College's Crisis Communication Planning Team and provides annual input regarding the communications aspect of the plan
·Coordinate media tracking for all positive and negative media impressions throughout the year (this is provided quarterly to the System as well as the College President)
·Oversee the College's Web Services division and ensures that College website is current (news and events) while coordinating strategies with the Webmaster to ensure curriculum and program pages adhere to accreditation guidelines
Internal Number: 49273
About Big Sandy Community & Technical College
Big Sandy Community and Technical College (BSCTC) is committed to quality educational opportunities for student success, promotes economic growth and enhances the quality of life of its constituents. With campuses in Prestonsburg, Pikeville, Paintsville and Hager Hill, BSCTC offers 30 academic and technical programs and more than 200 credentials with an emphasis on innovation in learning and student access, transfer and success.Celebrating more than 75 years of educational excellence, BSCTC features multiple career pathways for students. Our Go2Work program allows for accelerated training that leads to rewarding, high-demand and high-wage careers in two years or less. For those seeking to continue their education at a four-year school, our Go2Transfer program allows you to get your basics close to home and transfer with ease for a fraction of the cost of other colleges. Choose the academic program that best fits your needs.