NAM Strategic Communications is a nationally recognized team that knows how to break through the noise and drive a message. We are savvy digital strategists and experienced spokespeople who leverage cutting-edge tactics to drive news in support of manufacturers’ agenda. Publications such as PR Week, PR News and Bulldog Reporter have hailed our innovative campaigns and top talent as the gold standard in communications and advocacy.
The NAM is committed to building innovative digital content platforms as we expand our advocacy efforts and role as a leading trade association. How we use our digital presence to engage an array of audiences is critical to the organization’s success. We are looking for a Digital Communications Data Analyst to oversee, translate and make recommendations based on the company’s many sources of data relevant to our digital communications efforts.
The Digital Communications Data Analyst is an experienced, entrepreneurial statistician who will oversee the effective setup and ongoing use of analytics systems to spot trends, document patterns and solve problems on behalf of the communications team. This role includes oversight of digital performance metrics, including site, social media, email and app analytics, in addition to key performance indicators organization-wide (such as membership conversion and growth rate) and how datasets intersect. The ideal candidate will have a background in digital analytics and business analysis, a strong track record of analyzing complex datasets to help organizations grow, and experience at an online media organization. This position reports to the Digital Managing Editor.
Make an impact in the following ways:
Oversee setup and performance of analytics systems to generate actionable insights reports and related recommendations
Monitor, compile and analyze data from multiple sources, including, but not limited to, site performance analytics, SEO keyword research/trends, industry trends, social listening, email metrics, CRM metrics, competitive research/metrics and business KPIs
Package information into readable, visually appealing dashboards
Develop engaging, layman’s-terms presentations to report findings across the organization
Provide audience growth, optimization and targeting recommendations to the digital team
Help establish growth benchmarks and KPIs and lead the curation of analytics and insights reports on editorial content and audience growth
Work with the media relations team to supplement the NAM’s rapid response operations
Ensure that best practices are applied to achieve standards of quality, efficiency and overall alignment of data
Deep expertise in developing analytics reporting and data synthesis for a complex organization
Passionate, curious self-starter who pursues thorough data analysis to spot new content-related and business opportunities
Comfortable talking to all levels of an organization and explaining data (and business choices/options) in layman’s terms
Track record of working with internal partners from different departments to serve business objectives and provide consultative services
High attention to detail; someone who triple-checks work and is confident in the end analysis
Demonstrated success in driving audience growth through recommended optimizations/tests (in particular, website traffic, social media engagement and database growth)
Demonstrated ability to deliver insights and recommendations based off complex datasets
A proven track record of thriving in a changing work environment and adapting to new challenges/opportunities
Interest in modern business issues impacting manufacturing and the industry overall
Excellent verbal and written communications skills
Demonstrated cross-platform digital analytics knowledge, especially pertaining to website, social media and email
Must have strong knowledge of statistical analysis
Must have experience working within content management systems and CRM systems
Must be open to learning and working within new software/platforms and encourage team members to be as well
Education and Experience:
B.S./B.A. degree in communications, journalism, mathematics, business administration or a related field preferred
Four to six years managing data analytics
Advanced experience with Excel, Google Analytics/Omniture and native and aggregated social analytics platforms, including Sprout Social and Simply Measured
Experience working with CRM systems, including Salesforce, to interpret data
Experience working with content management systems, including Drupal
About National Association of Manufacturers (NAM)
The National Association of Manufacturers (NAM) is the largest manufacturing association in the United States, representing small and large manufacturers in every industrial sector and in all 50 states. Manufacturing employs more than 12 million men and women, contributes $2.17 trillion to the U.S. economy annually, has the largest economic impact of any major sector and accounts for more than three-quarters of all private-sector research and development in the nation. The NAM is the powerful voice of the manufacturing community and the leading advocate for a policy agenda that helps manufacturers compete in the global economy and create jobs across the United States.
The NAM’s world-class staff of policy experts provide unmatched access and information on the key issues affecting your business and bottom line. We are on the front lines of a wide range of policy battles, from immigration reform and labor relations, to energy and the environment, to trade policy and taxes. At every turn, we are working on behalf of manufacturers in America to advance policies that help manufacturers do what they do best: create economic strength and jobs.