Summary: The Director of Communication contributes to the university’s success by raising Queens’ profile and brand prominence primarily through proactive and effective media relations work. Develop and execute annual media relations plans that support the university and its academic units, elevating Queens’ reputation for academic excellence and positioning the university as a key contributor to the cultural and intellectual fabric of Charlotte. Working as part of the university’s integrated marketing team, serve as Queens’ “story-teller in chief” to identify, merchandise and optimize story opportunities across media channels.
The position supervises a communication coordinator and two student interns.
This position is exempt from provisions of the Fair Labor Standards Act (FLSA) and is not eligible to earn overtime pay or compensatory time off for additional hours worked.
Essential Duties and Responsibilities
Develop and execute media and public relations plans to maximize major university events and initiatives (e.g., enrollment campaigns, major gifts, critical new hires, building grand openings, etc.)
Use a proven “nose for news” to identify and develop feature pitches around university stories that will appeal to the media and result in marquee coverage
Respond to and manage all incoming media inquiries
Manage flow (content, writing, approvals and distribution) of news releases and event advisories
Maintain all university media relations materials, such as fact sheets, backgrounders, leadership bios, etc.
Track and maintain clips and media coverage for analysis and benchmarking
Coordinate with the Royals Athletics public information officer and other campus communicators as needed
Lead and execute the crisis communication plan in coordination with the AVP for Campus Security and other key stakeholders on campus
Manage and execute the content strategy for institutional social media channels, including Facebook, Twitter, Instagram and LinkedIn; leading planning, scheduling and tactics used across social media platforms to elevate the Queens brand and raise the university’s institutional profile
Lead editorial planning, project management and writing for Queens magazine; report and write stories, interface with magazine editors, graphic designer and university leadership
Serve as a liaison and link between the integrated marketing team and the faculty to help tell their stories
Lead internal communication efforts
Develop executive presentations for the president
Stay apprised of trends in higher education; send weekly digest to key campus partners highlighting higher education news and trends
Manage plans and protocols around severe weather
Other duties and special projects may be assigned to meet department and university needs.
Queens University of Charlotte is an equal opportunity employer and is firmly committed to supporting and celebrating all forms of diversity. Queens does not discriminate on the basis of race, color, gender, sex (including pregnancy, child birth and conditions related to pregnancy or child birth), sexual orientation, gender identity or expression, religion, age, national origin, disability, political beliefs, veteran status, genetic information or any characteristic protected by law in the administration of its educational and admissions policies, scholarship and loan programs, athletic programs, employment and hiring policies, or other University-administered programs.
Experience, Knowledge and Skills Required
Bachelor’s degree in journalism, communications or equivalent degree or professional experience required
5-7 years of public relations experience including media relations and writing
Proven success in media relations and social media strategy with a fearless approach to finding and pitching great story ideas
Deep working knowledge of social media platforms as vehicles for promotions, content distribution, and student recruitment
Outstanding internal and external communication customer service skills
Must enjoy juggling multiple projects for multiple clients at any given time; this is not a linear job with one task after another
Ability to work in a dynamic team environment under deadlines
Excellent interpersonal, oral and written communication, organization and leadership skills
Demonstrated planning and organizational skills, including proven expertise in follow-up and follow-through to complete projects both large and small in scope within established time frames
Proven ability to think quickly and determine creative solutions to a variety of unexpected challenges
Proven ability to quickly establish and maintain rapport with diverse populations
Knowledgeable of Microsoft Office Suite and Adobe Photoshop
Ability to learn web content management and project management software
Outgoing personality with passion for storytelling and a proactive nature
Physical Requirements (with or without reasonable accommodation)
Visual Abilities: Read reports, create presentations and use a computer system.
Hearing: Hear well enough to communicate with co-workers, vendors, and students.
Dexterity, Grasping, Feeling: Write, type and use the telephone, copier, and computer systems.
Mobility: Open files and operate office machines; move between departments and attend meetings across campus.
Talking: Frequently convey detailed or important instructions and ideas accurately, loudly, or quickly.
Lifting, Pulling, Pushing: Exert up to 50 pounds of force occasionally, and/or up to 20 pounds of force frequently, and/or up to 10 pounds of force constantly to move objects.
Work in office environment, involving contact with faculty, staff, students, service providers and vendors.
Work has deadlines, multiple interruptions, high volume and may be stressful at times.
The above description is not intended to be an all-inclusive list of the duties and responsibilities of this positions, nor are they intended to be such a listing of the skills and abilities required to do the job. Rather, they are intended to describe the general nature of this position.
Nestled in a historic tree-filled neighborhood just minutes from Uptown Charlotte, Queens has provided students with transformational experiences for more than 160 years.
A private, co-ed, masters-level university, Queens serves undergrad and graduate students in academic programs across the liberal arts and sciences as well as the professional fields of business, communication, nursing, health and education. All degree programs are grounded in a liberal arts core to help students hone their critical thinking, problem solving and communication skills.
With a 10:1 student-faculty ratio, the university is known for its student-centered mentality, welcoming southern hospitality and talented and caring faculty. Queens fosters student success through an intimate learning environment and excellence in teaching.
In keeping with its Presbyterian heritage, responsibility and service to society are critical components of Queens' culture, as expressed in its motto "Not to be served, but to serve."
Queens emphasizes active, collaborative learning with a focus on a 21st century global curriculum that takes students beyond the classroom and into the Charlotte community and the world... at large. With the city of Charlotte as an extended campus, students have the opportunity to launch into abundant internships, community service and academic partnerships. Undergraduate students must complete at least two internships. In addition, the majority of Queens' undergraduates study internationally in hundreds of countries via faculty-led study tours, international internships, language-immersion programs and semester exchange opportunities.
By graduation, students have obtained a comprehensive education grounded in the liberal arts and filled with opportunities to ready them for successful careers and meaningful lives.