Job Requisition Number: 25511. UC Berkeley’s Office of Communications and Public Affairs leads communications for the most elite public higher education institution in the world, conveying the quality, diversity, vitality, preeminence, and dedication to service of UC Berkeley. We reach diverse audiences and enhance relationships with constituents at all levels, including faculty, staff, students, alumni, donors, parents, visitors, the media, industry, research sponsors, educators, government leaders, and the general public. Our mission is to promote the University’s excellence in teaching, research, and public service, and inform stakeholders of our many contributions to the community — locally, nationally, and globally.
Digital Content Creation •Keeps the Berkeley gateway site (berkeley.edu) content fresh, engaging and dynamic, with a mix of curated stories, edited content, and reimagined stories •Responsible for sourcing digital content from other campus units and leveraging it to tell the Berkeley story in a compelling manner consistent with the brand positioning •Creates thematic home pages for milestone campus events, E.g. new student welcome, Nobel prize wins etc. •Responsible for writing Critics Choice / other event descriptions as required
Social Media Creation and Support •Manages daily content and provides analytics on select social media channel(s) •Provides significant support for social media monitoring and response during campus emergencies and high news events
Advertising and Marketing support •Manages and supports the rollout of brand marketing initiatives and campaigns •Works closely with the design team on projects requiring creative ideas and copywriting•Bachelor's degree in related area and/or equivalent experience/training •A storyteller, first and foremost, with innovative ideas and an ability to bring them to life in unique, compelling ways •Thorough knowledge of the fundamentals of writing, grammar, syntax, editorial style, and punctuation, including skill to write in a clear and lively style. •Thorough knowledge of marketing and advertising processes •Thorough knowledge of key social media channels, protocols, campaigns and analytics •Experienced user of social media channel(s) for professional or personal reasons •Thorough interpersonal communication skills •Working knowledge of computer applications for image handling, publishing and design, presentation preparation
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.