Collaborate with university partners to promote institutional and college/departmental initiatives, campaigns and awards. Cover events with live posts on Twitter, SnapChat and Instagram. Grow following on official accounts and regularly engage with audience; respond to mentions, create campaigns and hashtags/polls/graphics to encourage dialogue. Directly support efforts of Chancellor's division.
ECU News Services and University Marketing: provide social media strategy through advising and written plans, as well as reports for leadership on media relations, crisis communications and other initiatives. Monitor and respond to mentions through real-time alerts across all platforms. Analyze data from social media listening services (Sprout Social); adjust messaging to most effectively connect with followers. Use higher education social media trends to identify and pursue opportunities to explore emerging social media platforms and technology. Design and maintain an updated ECU.edu/connect site (account directory, brand standards, best practices, etc). Plan and implement a social media ambassadors program. Participate in leadership of university social media committee; provide training opportunities for social media. Perform miscellaneous job-related duties as assigned. Some weekend and evening work is required. Serve on campus committees as social media advisor.
Special Instructions To Application:
Please ensure your full range of knowledge, skills, abilities, experience and education are listed on your application. Do not write ‘see resume’ on your application when completing the job duties section.
If you answer the questions at the end of the application, please ensure your application reflects the knowledge, skills, abilities and experiences to support your answers (see job duties section of previous employment).
Failure to answer the questions at the end of the application will not preclude your application from being considered but may result in your application not receiving full consideration of your knowledge, skills, and abilities.
Bachelor’s degree in a discipline related to the area of assignment; or equivalent combination of training and experience. All degrees must be received from appropriately accredited institutions.
Full time or Part time: Full Time
Position Location (city): Greenville
Position Number: 947082
Organizational Unit Overview:
University Communication (UC) translates ECU’s message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors. Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums. UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.
To be a national model for student success, public service and regional transformation, East Carolina University uses innovative learning strategies and delivery methods to maximize access; prepares students with the knowledge, skills and values to succeed in a global, multicultural society; develops tomorrow's leaders to serve and inspire positive change; discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond; transforms health care, promotes wellness, and reduces health disparities; and improves qualify of life through cultural enrichment, academics, the arts, and athletics. We accomplish our mission through education, research, creative activities, and service while being good stewards of the resources entrusted to us. East Carolina University delivers on the promise of opportunity. We open doors. We improve lives. We transform the present, and we discover the future. In these ways and more, we serve our community, our state, our nation and our world as together we reach toward our greatest potential. Tomorrow starts here.