Reporting to the Director of Media Relations, the Media Relations Coordinator will have a varied range of tasks and will assume a significant role in supporting all aspects of University communications, including public and media relations, press event coordination, research, web and social media content creation, social media monitoring, social media online community management and analysis of performance metrics. The Media Relations Coordinator will assist with dissemination of public messaging including crisis communications as well as strategic communications designed to advance the mission, reputation, and brand of the University.
PRINCIPAL DUTIES AND RESPONSIBILITIES:
Responsible for coordinating, writing and producing digital content for social media and the web, based on University news, activities, initiatives and announcements. Primary focus is on finding stories, developing posts, covering campus activities and events (including shooting photos and video) with the goal of creating short-form posts designed to support the University's mission and brand.
Oversee MSU-related social media accounts across the University (i.e. colleges, departments, programs, etc.) and serve as liaison with other content and social media managers to insure there is a unified voice consistent with brand standards and social media best practices.
Analyze and report on social media trends, best practices and relevant developments in the higher education sector.
Provide social media metrics and analytics and generate performance reports.
Assist in 24/7 monitoring of digital channels for University-relevant posts/threads.
Assist in fulfilling a range of media requests for photography, interviews with University faculty and leadership, etc. per Director and Assistant Director.
Field public inquiries and refer accordingly.
Assist with media visits to campus (i.e. film crews, interviews, event coverage).
Additional duties as assigned.
QUALIFICATION & REQUIREMENTS
Bachelor's Degree required.
Strong interpersonal, written and verbal communication skills.
Minimum of 3 years of demonstrated experience in communications, social media management and content creation.
Proficiency in range of social media platforms.
Basic photography and video production skills.
Proficiency in Microsoft suites.
Deadline driven and detail oriented.
Internal Number: V-1536
About Montclair State University
With a proud history and a vibrant future, Montclair State University is one of New Jersey’s most diverse and dynamic institutions of higher education. One of four public research institutions in the state, Montclair State is designated a Research Doctoral 3 University by the Carnegie Classification of Institutions of Higher Education.
Located 12 miles west of New York City on a 252-acre suburban campus which boasts modern, state-of-the-art facilities complemented by green spaces, public plazas and striking Spanish Mission architecture, the University offers a comprehensive undergraduate curriculum with a global focus; a broad variety of superior graduate programs through the doctoral level; and a highly productive, dedicated and diverse faculty and student body.
The University’s 10 colleges and schools offer more than 300 undergraduate and graduate majors, minors, concentrations and certificate programs, and with more than 120 student organizations and 18 NCAA Division III athletic teams for men and women, Montclair State offers its students a comprehensive college experience.
Montclair State University is an Equal Opportunity/Affirmative Action institution with a strong commitment to diversity. Additional information can be found on the MSU website at montclair.edu