Pew Research Center is a nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world. It conducts public opinion polling, demographic research, media content analysis and other empirical social science research in the areas of U.S. politics and policy views; media and journalism; internet and technology; religion and public life; Hispanic trends; global attitudes and U.S. social and demographic trends. Pew Research Center does not take policy positions. It is a subsidiary of The Pew Charitable Trusts. The Center's work is carried out by a staff of about 160.
The social media strategist will work as a member of a small social team managing @pewresearch social media accounts across multiple social platforms, experimenting with new forms of social engagement and measuring the success of both organic and paid social outreach. The social media strategist is a creative and innovative collaborator who gets the details right, and who is committed to enhancing and protecting the organization's “gold-standard” brand reputation on social media.
Assist with day-to-day management of Pew Research Center social media accounts
Craft social messaging to make complex research findings engaging and understandable while adhering to institutional voice and brand values of accuracy, humility and rigor.
Share new content as it is published, reshare archival content as news warrants, schedule social media postings across a variety of platforms.
Monitor engagement with Center findings on social media and answer audience questions
Serve as a resource on social media for Center researchers
Offer advice on best practices to researchers already using social media
Assist interested researchers with establishing a presence on social media
Collaborate with researchers, designers and producers to craft social-friendly visual content (e.g. social media cards, gifs, social video)
Assist with managing paid marketing campaigns on Facebook
Keep abreast of the latest trends in social media and explore new social media platforms
Knowledge and Skill Requirements
Interest in Pew Research Center's diverse body of work and in exploring innovative ways of promoting data and research via social media channels.
Demonstrated understanding of social media promotion via Facebook, Twitter, Instagram, LinkedIn as well as social publishing tools such as Buffer and Tweetdeck.
Experience managing institutional social media accounts, particularly for a research or news organization.
Strong news judgment and writing skills, with a focus on concision and clarity.
Ability to pay strict attention to detail and accuracy while juggling content from multiple research areas.
Ability to meet deadlines with diplomacy and poise while working in a fast-paced environment.
Experience with Facebook Insights, Twitter Analytics, Google Analytics or other web and/or social analytics tools.
Familiarity with running paid social media campaigns and measuring results, including knowledge of Facebook and Twitter ads manager platforms.
Basic familiarity with Photoshop and other visual-design tools
Bachelor's in journalism, communications or related field.
Three to five years digital media experience including managing branded social media accounts, ideally at a think tank, research or news organization
FLSA Status: Exempt
Applicant should apply electronically and include a résumé, and cover letter.
The Pew Research Center is an equal opportunity employer, committed to a diverse and inclusive workplace. Pew considers qualified applicants for employment without regard to age, sex, ethnicity, religion, disability, marital status, sexual orientation or gender identity, military/veteran status, or any other basis prohibited by applicable law.