The College of Nursing seeks a strategic thinker and master storyteller for the position of Marketing and Communications Manager. The Marketing and Communications Manager will be responsible for strategy development and execution of all college communications, project and vendor management, website development and maintenance through the university’s content management system, as well as development of social media strategy and the maintenance of social properties including metrics and analytics. As a member of the Dean's administrative team, this position provides leadership in the development and execution of strategic, organizational and brand communications that support the college’s overall strategic priorities. Working with the Dean and college leadership, this position will work collaboratively across the organization to develop and execute a robust, multi-channel communications plan that conveys the college’s reputation of excellence, raises visibility of the college nationally and internationally, and communicates effectively with core stakeholders including students, faculty, prospective faculty, donors and alumni. This position will work in conjunction with university central communications (CABS) to identify and develop powerful content that highlights the college and builds affinity and esteem for Michigan State University. Duties involve managing relationships and assignments with faculty and staff to ensure that deadlines are met.
Other responsibilities include but are not limited to:
Develop integrated communications plan to meet the needs of the college using owned, earned and social media channels to drive supportive actions.
Expert ability to craft compelling stories that communicate the far-reaching impact of the College of Nursing and the essence of what it means to be a Spartan Nurse to increase the reputation of the college and MSU overall.
Brand management to consistently present the college in all channels while ensuring alignment with university brand standards.
Database management to ensure effective and efficient communications with critical constituencies including an estimated 120 faculty and staff, 6,000 alumni and 500 students.
Activities to support the recruitment and retention of top faculty.
Writes stories to help shape a positive narrative for the nursing college.
Sparrow/Center for Innovation communications partnership.
Support alumni and donor engagement to drive supportive action including advocacy, volunteering and philanthropy.
Manage media relations to cultivate, create and pitch positive stories to gain national, regional and local media placement.
Assist and support training of college faculty and leadership to effectively act as experts for media inquiries.
Develop and maintain crisis communications plan. Act as primary media contact and liaise with university central communications with regard to issues management and crisis communications.
Coordinate with university central communications to leverage research expertise and to access enterprise marketing technology platforms.
Educate Dean, Administration, Faculty, and Staff on marketing and communications.
Web CMS training and protocols.
Maintain information system for Bott Building for Education and Research.
Establish metrics and use analytics data to ensure continuous improvement of marketing communications programs.
Manage student staff.
Other duties as assigned.
Normal business hours are 8 a.m. - 5 p.m. Monday through Friday with occasional nights and weekends.
Unit Specific Education/Experience/Skills
Knowledge equivalent to that which normally would be acquired by completing a four-year college degree program in Journalism, Telecommunications, Marketing, Advertising, Public Relations, or related field; three to five years of related and progressively more responsible or expansive work experience in public and media relations; composing, editing and publication production; news, broadcasting, and print media; and/or marketing, advertising, and creative services; graphic design; word processing; desktop publishing; web design; presentation; spreadsheet and/or database software; public presentation or radio production; or computer programming/technology; and/or experience in a field related to are of employment; may require management and supervisory experience; or an equivalent combination of education and experience.
Strong multi-tasking ability; experience working in a complex organization; training and experience working with Microsoft Suite, PhotoShop and Cascade; experience working in a healthcare setting or university advancement department.
Required Application Materials
Bidding eligibility ends on 11/6/18 at 11:55 PM
Internal Number: 543088
About Michigan State University
Spartans work every day to advance the common good in uncommon ways.Together, we tackle some of the world?s toughest problems to find solutions that make life better?from alternative energy to better food safety to breakthrough medical and environmental applications achieved through rare isotope research.We teach. We explore and we discover. We collaborate and lead. We innovate, inspire, and empower. We achieve our potential and create circumstances that help our students and others achieve theirs.We're good at it, and we've been at it for more than 150 years.The nation?s pioneer land-grant university, MSU began as a bold experiment that democratized higher education and helped bring science and innovation into everyday life. The revolutionary concept became a model for the nation.Today, MSU is one of the top research universities in the world?on one of the biggest, greenest campuses in the nation. Home to nationally ranked and recognized academic, residential college, and service-learning programs, we?re a diverse community of dedicated students and scholars, athletes and artists, scientists and leaders.In ways both practical and profound, we work to create a stronger, more sustainable, and more hopeful future for all.