Job Requisition Number: 25954. The Digital Communications Manager role within the CITRIS and the Banatao Institute is to suit the organization’s expansion, reorganization, and new strategic plan in fall 2018. The Digital Communications Manager will work collaboratively with the communications Director to develop, implement, and execute a comprehensive, multi-channel communications and brand strategy that furthers the organization’s mission and leadership position.
The Center for Information Technology Research in the Interest of Society (CITRIS) and the Banatao Institute create information technology solutions for society’s most pressing challenges. CITRIS leverages research strengths of University of California campuses at Berkeley, Davis, Merced, and Santa Cruz, and operates within the greater ecosystem of the University and the innovative and entrepreneurial spirit of Silicon Valley. The institute was created by the California state legislature in 2001 to shorten the pipeline between world-class laboratory research and the development of applications, platforms, companies, and even new industries. The institute facilitates interdisciplinary work among hundreds of UC faculty members, students, corporate partners, and international institutions to address complex societal challenges.
50% Produces design and layout for a variety of website applications. Webmaster of CITRIS website at www.citris-uc.org. Manage website redesign. Plan for growth and updates including Salesforce integration, multi-campus templates and technical upgrades, migration, and hosting changes for primary and up to 10 subsidiary websites. Provide training as needed for content owners on WordPress distributed publishing content management system, establish and enforce guidelines and protocols. Develop and maintain master content calendar and refresh cycle to ensure all data is current. Write and create or collect graphics to post high-quality content consistent with organizational branding and strategic goals. Track and analyze traffic and other metrics to recommend evidence-based ways to grow audiences and better meet users’ and operators’ needs. Accountable for ensuring technical accuracy and understandability of website content.
20% Meets and consults with clients on a variety of electronic communications projects including moderately complex assignments, and develops, presents, and recommends web content and visual material. Implement strategic communications plan and marketing campaigns including monthly news digest and social media, maintain master content calendar, develop and solicit assets and manage production in third-party platforms to post high-quality content consistent with organizational branding and strategic goals. Oversee distribution through organizational mailing lists in coordination with colleagues using the same lists.
20% Develop and manage branding, marketing, and digital communications for the institute. This will include signature events such as the annual CITRIS Day research showcase, annual Town Hall, and VIP meetings, along with other strategic priority events. Create and distribute event marketing materials in coordination with events manager and other colleagues. Review for compliance CITRIS brand guidelines across all digital and print materials, develop and post high-quality content consistent with organizational branding and strategic goals.
5% Maintain currency with emerging and state-of-the-art technical and other web-related equipment, requirements and developments (for example, accessibility issues) and recommends and as directed, takes action to ensure compliance.
5% Other duties as assigned, including but not limited to: Recruit and supervise student assistants, manage relationships with outside vendors, including web development and design firms.•Excellent technical skills in computer applications for web production, web hosting, image handling, design, illustration, digital presentation preparation, animation, web interaction, publishing, and/or other state-of-the-art web communication capabilities. Tools used include Wordpress, Adobe creative suite, MailChimp, EventBrite, and HootSuite, among others. •Thorough knowledge of content management systems and/or relevant web applications used for website production and campus-specific computer application programs, including server hosting. •Thorough proficiency with common social media platforms and the technical requirements to publish effective and engaging content on these platforms (including Twitter, Facebook, Instagram, LinkedIn, and YouTube). •Excellent project management skills to provide high-quality quality communications within realistic budget, time, or other resource constraints. Strong ability to propose and communicate realistic scope adjustments where appropriate. •Excellent skills to proactively anticipate, identify, communicate, and solve communications problems. •Excellent digital design skills to create functional, easy-to-navigate, accurate, and well-designed websites that advance the CITRIS message to priority constituencies. •Excellent interpersonal communications skills and political acumen to successfully manage multiple projects and priorities with internal/external clients. •Proficient in writing, preferably news writing, and familiar with the fundamentals of editorial style, copy editing, grammar, and syntax, including helping to shape and implement an editorial voice for the organization. •Thorough understanding of the achievements and mission and vision of CITRIS. •Advanced skills in maintaining and enhancing a cohesive brand across multiple formats including websites, social media, video, print, and tangible promotional items. •Thorough knowledge of communication principles, media, and marketing techniques using digital assets. •Thorough understanding of institutional processes, procedures, and applicable rules and regulations for web communications including copyright and attribution. •Skill to monitor and assess communications processes, services, tools, and applications, and implement necessary improvements. •Skill to stay abreast of technological trends and best practices for communications and respond appropriately.
The University of California was chartered in 1868 and its flagship campus - envisioned as a "City of Learning" - was established at Berkeley, on San Francisco Bay. Today the world's premier public university and a wellspring of innovation, UC Berkeley occupies a 1,232 acre campus with a sylvan 178-acre central core. From this home its academic community makes key contributions to the economic and social well-being of the Bay Area, California, and the nation.