The Media Relations Specialist will work to obtain positive news media coverage of Eastern Michigan University with the objective of enhancing the University's academic and overall image. Primary news media targets include all major media in metro Detroit, southeast Michigan, western Michigan, northern Michigan, as well as regional and national media outlets.
Principle Duties and Responsibilities:
Achieve news media coverage through the development of effective and creative media pitch strategies.
Assist with planning, development and implementation of media outreach strategies and initiatives.
Write news releases as necessary to support media outreach efforts and to provide content for social media and the EMU Today online news portal.
Develop regularly updated list of key news media personnel who cover issues important to Eastern. Maintain detailed database of these key contacts.
Build connections with key media and form deep understanding of the topics they are interested in, their deadlines and contact preferences.
Proactively seek out, research and develop strong story/content ideas about Eastern by developing strong campus contacts.
Identify trending news topics in which Eastern faculty and other campus experts can be pitched for inclusion in stories.
Where relevant, incorporate multimedia features in stories, including photos, short videos and infographics.
Monitor news coverage of other Michigan universities and implement strategies to ensure that Eastern is well represented, regularly included and highlighted in coverage.
Prepare monthly media coverage reports to show results of outreach initiatives.
Develop positive working relationships with others in the Division of Communications and with clients in and external to the University community.
Minimum three years of demonstrated media relations experience, preferably in an agency or corporate communications environment where proactive and positive media placements were the primary job responsibility.
Demonstrated success, with examples, in pitching stories to major news media.
Bachelor's degree, preferably in public relations or communications, or a discipline requiring strong writing skills.
Strong written and oral communication skills. Strong copywriting and copy-editing skills. Ability to write and organize pieces well, quickly, accurately, strategically and under pressure.
Ability to develop creative and original story ideas. Good organization and time management skills in order to handle multiple projects daily, with a high level of detail.
Demonstrated understanding of today's media landscape local, statewide, nationally and globally.
Demonstrated experience building connections with key news media personnel, with examples.
Experience working with or representing clients in at least two of the following industries: technology, engineering, health, sciences, finance, global business, education.
Internal Number: 8882
About Eastern Michigan University
Since its inception, Eastern Michigan, first as a Normal School, then as a College and finally as a University, has grown and developed to respond to the ever-changing needs of society. Over the years, EMU has educated thousands of sons and daughters of Michigan, the nation, and the world. The University currently serves 23,000 students who are pursuing undergraduate, graduate, specialist, doctoral and certificate degrees in the arts, sciences and professions. In all, more than 200 majors, minors and concentrations are delivered through the University?s Colleges of Arts and Sciences; Business; Education; Health and Human Services; Technology, and its graduate school. Eastern Michigan?s exceptional faculty, students and alumni include CEOs from major businesses; a National Student Teacher of the Year, National Teacher of the Year, numerous Fulbright Scholars and Milken Family Foundation National Educators award winners; and several Michigan Teachers of the Year.