The communications opportunities and challenges at Harvard Business School (HBS) reflect the growth and complexity of the institution and the changing landscape of higher education. HBS is a global brand with a wide range of internal and external audiences. Working closely with the Chief Marketing and Communications Officer and Managing Director of Marketing, the Director of Communications has oversight of internal and external communications, creating and overseeing the School's editorial strategy and developing content and messaging that bring to life the mission of the School, telegraph its distinctiveness as a leader in management education, and build an image of the School that leverages the excellence of its individual programs and the power of the collective portfolio. In so doing, the Director will leverage their knowledge of digital, traditional and social media to create innovative integrated communications programs and campaigns.
Reporting to the Chief Marketing and Communications Officer, the primary responsibilities of the Director include:
Contribute to the design of the communications strategy along with the CMCO and other members of the M&C team to develop integrated marketing and communications plans that enhance the School's image in the world and differentiate it from its peers;
Create and manage a world-class content strategy and innovative communications programs that leverage and integrate all media platforms and channels, increasing awareness of the work of the School and its impact in the world and contributing to its legacy as reflected in the School's archives;
Ensure that M&C engages and informs the HBS community (faculty, staff, students) about important initiatives and timely developments;
Seek opportunities to share important initiatives and timely developments with content teams via Harvard channels and to the broader University community;
Develop and manage a sustained internal-facing communications program that helps to strengthen the School's sense of community, engagement, awareness, and pride;
Cultivate and manage relationships with influencers in both traditional and new media that can bring visibility to the work of the School and elevate its profile;
Oversee the master editorial calendar, driving weekly discussions about content for the School's extranet, intranet and social media platforms;
Manage the creation of editorial plans and content for all channels, providing specialized writing and editing support as needed;
Establish a dashboard of reliable metrics to gauge the effectiveness of communications campaigns, identifying trends to optimize content;
Actively build community with other content teams across the School; and
Manage the collection of information and stakeholder outreach for the various annual business school rankings.
Additional details within the scope of responsibilities:
Management within Marketing and Communications As a member of the leadership team within HBS Marketing and Communications, the Director of Communications works closely with the CMCO and Managing Director of Marketing to establish a culture and environment that promotes high performance across the team and nurtures the career development of individuals. Together, this leadership group will devise an integrated plan and approach to marketing and communications that elevates the stature of the School and animates how it achieves the mission of educating leaders who make a difference in the world. In doing so, the Marketing and Communications team strives to be a value-added partner, resource and integrating mechanism to the broader marketing community across the School, increasing our collective capacity to create a positive image and brand for the School. The Director will also play a key role in developing a School-wide vocabulary, vision and voice that enhances and aligns the communications of the individual programs.
Strategic Communications Relevance and timeliness are the corner stones of the HBS communications strategy. Managing a content creation team, the Director works with colleagues across M&C and in other departments of the School, to develop and implement an external communications plan that raises HBS' profile in the world and strengthens the School's leadership position by showcasing School work in a current context. To that end, the Director will maintain a sharp focus on business-related news with an eye towards mapping HBS content to current issues and bringing visibility to HBS faculty subject matter experts. The Director and their team will write and edit content and manage social and unpaid media channels to promote the School's key initiatives, faculty research, and other thought leadership. They will take the lead in seeking new ways to disseminate the work of the faculty (individual, projects, initiatives) and communicate its impact, rigor, and relevance to academics and scholars, managers, and the world more generally with the goal of ensuring the faculty's thought leadership is recognized as unparalleled in its scope, depth, and impact.
Integrated Media Strategy The HBS brand is recognized globally and ever-present in the media. The advent of social media and digital news platforms has amplified this visibility, presenting unique opportunities and challenges. The Director is responsible for managing the School's visibility on all platforms, guided by a proactive strategy that emphasizes integration across social, digital and traditional media. The Director will leverage their familiarity with modern media outlets and their knowledge of digital content strategy to shape and promote narratives that bring visibility to the work of the School and elevate its stature. The Director will also manage inbound requests and media opportunities and will seek out opportunities to showcase select faculty, their research, and the School.
Manage Internal Communications Internal communications are critically important as a way to inform the School's broad community of students, faculty and staff about important developments and events and as a way to build community and culture. With oversight of the School's internal newsletter, Know Your HBS (KYHBS) and the intranet, the Director will develop an internally focused content strategy and communications programs that inform, educate and engage. The Director will also act as a resource to the Dean's Office, developing content for official School announcements as needed.
Cover Letter is Required.
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Harvard Business School is unable to offer visa sponsorship for this opportunity.
Possesses a level of passion and creativity that inspires people
Appreciates feedback and values honest, thoughtful critique
Is a results-oriented team player
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 47393BR
About Harvard University Business School
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.