As a member of APA’s communications team, the Communications Associate is responsible for the development and execution of tactics associated with various outreach and recognition programs. The Communications Associate also administers APA’s online communities, facilitating online networking and collaboration among members, nonmembers, and staff to ensure a consistent brand experience and value. This role collaborates with subject matter experts throughout the association, and primarily supports the Chief Communications Officer and Communications Manager.
Duties and responsibilities
Develop and distribute APA press releases, drafting appropriate copy, maintaining targeted house distribution lists, and using other tools for communication of APA news to reporters, wire services and other recipients.
Conduct media monitoring activities through clipping services and other sources, developing summary reports of APA coverage in print and online channels, and sharing relevant news with members and staff.
Assist with media outreach and administrative activities that support National Community Planning Month, Great Places in America, and the National Planning Awards programs, working with staff, members, interns and vendors.
Prepare resources (blog posts, newsletter articles, social media posts, email copy, etc.) to support APA’s content strategy and priority programs in digital channels.
Maintain APA’s website with outreach materials, planning news, and communications resources for members. Specific responsibilities will include the online Media Center and its “Daily Planning News” and “APA In the News” feeds, and online press release archive; In Your Community web pages; and all pages related to APA award programs.
Lead the development, launch and growth of APA’s online communities. Propose content and engagement plans; document best practices for participation by customers (APA members and nonmembers) and staff; provide training and education to users; monitor discussions and usage of the platform; collaborate with staff to promote and integrate online communities into APA programs; evaluate success.
Provide administrative support to communications staff, and perform other duties as needed.
Undergraduate degree in journalism, communications, or related field required.
Minimum 2 years' experience in marketing, communications, or journalism required; experience working with professional associations preferred.
Excellent writing, copyediting, and proofreading skills required.
Strong verbal communication and analytical skills preferred, with a customer service orientation.
Demonstrated ability to build and maintain strong working relationships necessary, with a track record of successfully collaborating with all stakeholders.
Must have excellent organizational skills, with the ability to coordinate multiple projects simultaneously.
Must be goal-oriented and have a strong attention to detail.
Highly developed skills with Microsoft Office required. Experience with automated marketing systems, web content management systems, online community platforms, and media databases, preferred.
Internal Number: 3122863398
About American Planning Association
The American Planning Association is an independent, not-for-profit educational organization. APA and its professional institute, the American Institute of Certified Planners, are dedicated to advancing the profession of planning — physical, economic and social — to foster quality of life for all residents. APA’s members work in concert with community members, civic leaders and business interests to create communities that enrich people's lives. Through its philanthropic work, the APA Foundation helps to reduce economic and social barriers to planning. APA has offices in Washington, D.C., and Chicago. Learn more at www.planning.org.