ABC11/WTVD, the abc owned station in the fast growing Raleigh-Durham market, is looking for a Director of Multiplatform Content (non-news). This person will be responsible for everything from broadcast specials to digital series, from parades to social town halls. This is a hands-on position! Candidate must have experience producing content on broadcast and digital platforms, and know how to evaluate broadcast and digital analytics to inform content decisions. Must be creative, highly organized, and fast. Must also be nimble, flexible, and a good team player. Person will:
Oversee/executive produce all non-news content on all platforms, including local events & lifestyle, special broadcasts, digital verticals, and sales content.
Be responsible for setting data-driven content strategies and priorities for all platforms, including what’s produced and how the content is distributed by a new modern multi-platform local media organization
Work directly with the news director to coordinate content and ensure proper allocation of resources to maximize use across platforms
Work directly with the Sales teams to maximize revenue opportunities from premium and integrated content deals
Work directly with the Audience Development team on best content for growth and distribution
Supervise and work directly with content creators and content initiatives, both inside and outside the station.
Develop and cultivates content partnerships
In conjunction with the news director, drive transformation and a shifting of the workforce to multi-platform content first
News experience is a plus. Position reports to the General Manager.
WTVD Television, LLC is an equal opportunity employer. Applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Disney fosters a business culture where ideas and decisions from all people help us grow, innovate, create the best stories and be relevant in a rapidly changing world.
Internal Number: 576500BR
Disney/ABC Television Group (DATG) redefines the future of media and entertainment. Delivering compelling creative, great storytelling, ground-breaking technology, high-impact marketing and innovative distribution, DATG offers multiple opportunities to build a career that supports entertaining and informing the world. A key unit of The Walt Disney Company, one of the world's most admired vertically integrated media enterprises, DATG includes global live action and animation entertainment, news, owned television stations, and radio. If you've got a passion to join our team of talented professionals we want to hear your story.