Develop and execute internal and external communications strategies and initiatives to aid in the achievement of key organizational goals as outlined in the Strategic Plan, among them:
Increasing understanding of role and value of public relations, thereby demonstrating its strategic importance and enhancing its reputation; identifying and providing guidance on current ethical issues concerning practice of public relations; and championing importance of a diverse profession.
Establish the organization as an organization that facilitates engagement, connections and relationships that support their careers and enrich their professional and personal lives.
Establish the organization as a world-class source of exceptional, relevant lifelong learning opportunities.
Thought Leadership. Proactively and re-actively identify opportunities for the organization's leaders to comment on issues of importance and concern to the public relations profession. Establish and cultivate key media relationships, arrange media interviews, manage organizational response to media inquiries, prepare message points, develop briefing books and write public statements consistent with organization’s messaging. Develop and execute creative and strategic media events. Establish partnerships with allied organizations to augment organization’s thought-leadership objectives. Leverage and share our content across multiple communications channels. Aggregate data and trends for the public relations profession. Merchandise results of efforts in the online newsroom.
Advocacy. Develop, execute and promote our campaign to increase understanding of public relations’ role and value, provide guidance on ethical issues and champion importance of a diverse workforce. Develop opinion editorials (Op-Eds), letters to the editor, public statements, blog posts, blog and article comments and bylined articles. Arrange media interviews. Maintain relevant webpages. Leverage and share our content across multiple communications channels.
Social Media. In addition to roles and responsibilities mentioned elsewhere, manage flagship blog, PRSAY; use social media tools, including tweets, Facebook and Google+ posts, LinkedIn discussions, tweet chats, Skype interviews, Pinterest, Google Hangouts, YouTube etc., to engage members and non-members around Society thought leadership, advocacy platforms and news; develop special series of blog posts to commemorate Black History Month, Ethics Month, Hispanic Heritage Month and to take a deeper look at interesting or complex subjects.
Public Affairs. Identify, research, track and comment on legislative and regulatory issues related to the work, principles and tactics of the profession. Develop and put forward our positions through public statements, blog posts, blog and article comments, press releases, interviews, formal commentary, Op-Eds, letters to the editor, Congressional testimony and Member communications. Work with allied organizations to develop consensus positions, when necessary and beneficial.
Executive Communications. Provide external and internal communications counsel and support to our staff and volunteer leaders. Develop speeches, remarks, event scripts, presentations, letters, eGroup postings and Member communications. Identify, manage and leverage national and local speaking engagements.
Staff Liaison. Serve as staff liaison to volunteer-led Advocacy Advisory Committee and Board of Ethics and Professional Standards. Develop and manage department budget. Prepare status reports for Board review.
Evaluation. Gauge effectiveness of Society’s thought leadership, advocacy and public affairs efforts to measure Public Relations Department’s contributions to achievement of Society’s goals.
Manage department staff and third-party vendors.
In addition, “stay on top of the news” and provide direction and coordination regarding which breaking news stories offer our organization opportunities to either demonstrate thought leadership, offer expert commentary, or even position benefits, as part of the “Content Strategy”.
Working with stakeholders, volunteers, and management, set overall program goals. In addition, look for daily opportunities to raise our organization's profile on these issues through media relations, messaging, focus groups, summit meetings, press events, opinion editorials (Op Ed’s), letters to editors, web site projects, and member communications.
Bachelor’s degree in communications, public relations or journalism, advanced degree a plus. APR preferred.
Additional Salary Information: Comprehensive benefits package, 401K and very generous paid time off benefit
About Public Relations Society of America
The Public Relations Society of America (PRSA) is the nation’s largest community of public relations and communications professionals. We provide training, set standards of excellence and uphold principles of ethics for the global public relations profession. As a leading voice in the industry, we also advocate for greater understanding and adoption of public relations services.
PRSA’s 21,000 members represent nearly every practice area and professional and academic setting in the public relations field. In addition, more than 10,000 college students are members of the Public Relations Student Society of America (PRSSA).