The Communication Specialist are responsible for the tactical execution of media relations, social media and advertising, under the direct supervision of a PR Manager, Marketing Manager and/or Marketing Director, and with strategic oversight by the Sr. Director of PR for the U.S.
The Communications Specialist position requires a strong, working understanding of the media, an ability to effectively write for a news audience, including using the appropriate format, tone and AP style, as well as proper use of quotes.
While news writing is a primary skill required for the job, Communications Specialists must also be able to write effectively for a variety of internal and external audiences though internal newsletters, business memos, advertising, e-blasts and other communications vehicles.
Communications Specialists must also demonstrate a working understanding of social media, and be able to represent CBRE appropriately and in a timely fashion on social media.
Communications Specialists must have strong organizational skills and demonstrate excellent attention to detail at all times. Effective proofreading skills and a keen eye for formatting are critical in this position.
Communications Specialists must dedicate themselves to learning and understanding the commercial real estate industry, and should proactively engage with local market leaders and sales professionals to stay abreast of newsworthy activity that can be promoted through PR, social media and internal communications channels such as Big Wins.
Communications Specialists should also develop and maintain key reporter relationships in the local market.
Bachelor's degree (BA/BS) in English, Journalism, Communications, Marketing, or a related discipline from 4-year college or university, and a minimum of 2-4 years of related experience and/or training. Real estate experience is a plus, but not required.
Excellent written and verbal communication skills.
Strong organizational and analytical skills.
Ability to provide efficient, timely, reliable and courteous service to customers.
Ability to effectively present information.
Requires knowledge of financial terms and principles.
Ability to calculate intermediate figures such as percentages.
Conducts basic financial analysis.
Ability to comprehend, analyze, and interpret documents.
Ability to solve problems involving several options in situations.
Requires intermediate analytical and quantitative skills.
Intermediate skills with Microsoft Office Suite and Adobe Acrobat.
Decisions made with understanding of procedures and company policies to achieve set results and deadlines. Responsible for setting own project deadlines.
Errors in judgment may cause short-term impact to coworkers and supervisor.
Internal Number: 18031248
With broader and deeper capabilities than any other company, CBRE is the leading full-service real estate services and investment organization in the world.
CBRE Group, Inc. is the world’s largest commercial real estate services and investment firm, with 2017 revenues of $14.2 billion and more than 80,000 employees (excluding affiliate offices). CBRE has been included in the Fortune 500 since 2008, ranking #214 in 2017. It also has been voted the industry’s top brand by the Lipsey Company for 17 consecutive years, and has been named one of Fortune’s “Most Admired Companies” in the real estate sector for six years in a row. Its shares trade on the New York Stock Exchange under the symbol “CBRE.”
CBRE offers a broad range of integrated services, including facilities, transaction and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services and development services.