At the Carlson School, we believe that innovative education is driven by a diverse mix of backgrounds, experiences, and thought. Our vision is to prepare students to be global business leaders and challenge them to use business as a force for good by building a community that recognizes the value of diversity and inclusion, and understands power, privilege, and inequity.
The Strategic Communications Specialist for the Carlson School of Management’s (CSOM) Undergraduate Program. This individual works with the Associate Dean to provide leadership for strategic communications within the Undergraduate Program (UG) while serving as a liaison to the CSOM Office of Marketing and Communications. This position plays a critical role in helping the UG program achieve strategic priorities by ensuring high-quality service and materials for program stakeholders. The individual in this position will provide expertise for strategic communication, strategy for internal and external audiences, and support for programmatic initiatives through print, social media, blogs, newsletters, and other mediums. The specialist will effectively coordinate communication plans for the UG program and partners. As member of the UG team, this individual also shares a role in actively enriching the organizational work environment.
Strategic Communications (50%)
Ensures strategic alignment, long-term planning and management of marketing and communication activities that ensure consistent messaging and are aligned with those of the Carlson School and the Undergraduate Program.
Strategize communication attentive to conscious inclusion of diverse internal and external student populations, demonstrating a capacity to understand and commit to advancing diversity, equity and inclusion for the CSOM Undergraduate Program.
Develops and enhances the CSOM Undergraduate Program brand among stakeholders including potential students, admitted students, families, alumni, current students, business partners, and the general public.
Provides strategic vision and leadership for the Undergraduate Program regarding communications and marketing to include planning, implementation, and management of key, initiatives, outcomes and assessment as it pertains to marketing and communications.
Monitors and tracks news and social media for Carlson School Undergraduate Program news and serves as the primary contact for media requests in conjunction with Marketing and Communication.
Facilitates all social media campaigns including (but not limited to) Twitter, Facebook, Instagram, and others as identified.
Works in collaboration with UG staff to manage, coordinate and develop marketing and communication initiatives, such as collecting, writing and/or editing content, email, direct mail, brochure development, newsletters, and the Carlson School website for both internal and external audiences.
Maintains clear understanding of UG curricular programs including majors, rankings, and emerging trends.
Serves as the liaison to CSOM Marketing and Communications, working with the Associate Dean, to ensure that the Carlson School UG is highly visible and well represented when strategizing from pre-enrollment through graduation, ensuring a seamless transition to alumni services.
Serves as a key liaison to strategic University of Minnesota Offices by building collaborative relationships, and serving on various committees as identified to support the strategic goals of the Undergraduate Program.
Internal Communications (20%)
Collaborates with internal stakeholders to develop and maintain an internal marketing plan to communicate effectively with internal stakeholders including students, staff, faculty, and University of Minnesota partners.
Develop marketing tactics and tools to target segments of CSOM UG student populations based on interest, major, demographics, etc.
Works with members of leadership to ensure that the Carlson website and other student-facing sites are up-to-date and contain relevant information.
External Communications (20%)
Develops and maintains a marketing plan for communicating with external stakeholders including admitted students, business partners, high schools, potential students, and others as identified.
Serves as the direct liaison to CSOM Marketing and Communication in conjunction with the Associate Dean for all rankings and other external surveys.
Provides data and information as requested to peer institutions and other external stakeholders for benchmarking or other evaluative purposes.
Administrative, Process Improvement & Data Reporting (10%)
Facilitates and promotes an environment that supports diversity and demonstrates a commitment to the strategic priorities of the Undergraduate Program.
Serves as liaison to CSOM Marketing and Communications in regards to maintaining up-to-date visual identity including photographs, banners, videos, featured student stories, and other school-wide initiatives.
Supervise student employees as needed to support the strategic communications initiatives.
Manages timeliness and integrity of data required for internal and external needs.
Provides quarterly reports containing metrics that capture the impact of the communication programs and campaigns.
** The employer reserves the right to change or assign other duties to this position **
MINIMUM / ESSENTIAL QUALIFICATIONS:
Bachelor’s degree in communications, marketing, psychology, or a related field with at least four years of direct experience.
Demonstrated ability to work independently and to build strategic and productive relationships with key stakeholders.
Demonstrated experience communicating and working with diverse populations
Proven ability to function in a fast-paced environment and work with tight deadlines in a collaborative, team-focused environment.
Proven record of creative problem solving, planning, strategic goal setting and organizational leadership.
Established team building skills and experience fostering cooperation among diverse constituencies.
Proven ability to work collaboratively and build excellent professional relationships.
PREFERRED QUALIFICATIONS / SELECTION CRITERIA:
Master’s Degree in a relevant field with three to five years of progressively responsible experience in strategic communication, marketing, psychology, higher education/student affairs, or a field related to strategic communication
Knowledge and experience with educational trends in undergraduate higher education.
Training or evidence of highly developed and practiced administrative, management and organizational skills.
Outstanding time management skills with the ability to balance many job functions and competing demands in a highly collaborative, team oriented environment.
Internal Number: 328247
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.