Analytics and Social Media Manager coordinates a cross-department analytics team in the Office of Global Marketing and Communications (OGMC) and oversees Northwestern’s social media, working with other departments and schools to develop University-wide standards, best practices and training. This staff member coordinates OGMC’s marketing and communications analytics, helping set a strategy for gathering key data for all department communications and marketing, including paid, owned and earned media; marketing efforts; social media; and the web. The Analytics and Social Media Manager also leads OGMC’s social media strategy and supervises the Social Media Coordinator.
Please note: Occasionally has to work late on a weeknight or work on a weekend day, depending on news needs.
Gather, analyze and interpret data to measure success and inform future projects, and to guide ongoing efforts to maximize the impact of OGMC initiatives; Define workflow in internal and external systems to ensure that the correct data is captured and reported; Help ensure analytics drive successful outcomes for the OGMC
Set benchmarks and deliver performance reports for specific projects as well as ongoing media relations and marketing initiatives, including web analytics
Coordinate a department-wide team that gathers and evaluates analytics
Oversee OGMC social media strategy; supervise the Social Media Coordinator
Work with other departments and schools to ensure coordination of analytics and social media strategy university-wide, including best practices, standards and training.
Oversee the development of regular analytics reports to track OGMC impact and make. recommendations on how to improve approach and practices.
Perform other duties and assignments as needed.
A bachelor's degree in journalism, public relations, communications or the equivalent combination of education and experience from which comparable knowledge and abilities can be acquired.
3-4 years of marketing experience with a focus on analytics
Experience with, and understanding of, all social media channels.
Minimum Competencies: (Skills, knowledge, and abilities.)
Ability to gather, analyze and interpret data.
Experience with data analytics, with a particular emphasis on Google analytics.
Experience planning and executing paid media.
Proficiency in media monitoring platforms, experience with Cision and Meltwater a plus.
Experience with visualization tools (e.g. Tableau or other).
Strong analytical, problem-solving and presentation skills.
Strong social media skills.
Ability to analyze trends and stay abreast of a rapidly changing digital environment.
Ability to work collaboratively with colleagues of different skill level and experience.
Advanced degree in marketing, public relations, communications, or data analytics.
Experience in higher education.
Experience managing teams.
Preferred Competencies: (Skills, knowledge, and abilities)
Proficiency in Cision, Meltwater or other media monitoring platforms.
Northwestern University is an Equal Opportunity, Affirmative Action Employer of all protected classes, including veterans and individuals with disabilities. Women, racial and ethnic minorities, individuals with disabilities, and veterans are encouraged to apply. Hiring is contingent upon eligibility to work in the United States.
Internal Number: 35275
About Northwestern University
Northwestern University is a major private research university with 12 academic divisions located on three campuses in Evanston, Chicago, and Education City in Doha, Qatar. We have approximately 2,500 full-time faculty members, 17,000 graduate and undergraduate students, and over 5,700 full and part-time staff. Northwestern University combines innovative teaching and pioneering research in a highly collaborative environment. It provides students and faculty exceptional opportunities for intellectual, personal and professional growth.