The University of Wisconsin-La Crosse (UWL) is seeking applications for a Communications and Social Media Specialist in University Communications. This position serves as a writer and editor who can capture the spirit of our vibrant campus, and share that story through writing, social media, video, print, broadcast and other forms of media. This person will translate vibrant campus stories in their own way and encourage other media to share the story as well. The position demands strong content creation and content marketing skills, and an ability to strategize and work with news and social media outlets to share the UW-La Crosse story locally, statewide, regionally, nationally and internationally.
Developing productive relationships with University Communication’s strategic partners, including academic units, administrative offices, students and others.
Participating in developing and implementing a comprehensive public relations/marketing plan that enhances the effectiveness of the university regionally, nationally and internationally as it grows as a national education leader.
Improving the awareness and consistent image of the university by developing and facilitating relationships with key media, focusing on regional, state, national and international outlets.
Providing marketing, editing and writing support for a wide variety of projects.
Advising administrators, faculty, staff and students on media-related issues.
Working with video to promote university marketing efforts.
Overseeing social media efforts for the university’s primary social media accounts while serving as a community manager to sharing information; monitoring social media conversations to respond as needed.
Providing training, coordination and guidance for social media managers across campus.
Researching rapidly changing social media platforms to detail their potential for the university; assisting in the development, planning and implementation of social media strategy that supports the university’s Web communications; making recommendations for implementation of these as appropriate.
Monitoring, measuring and reporting on social media analytics.
Serving as a creative catalyst and project leader on key university-level marketing and public relations efforts.
Maximizing the use and effectiveness of existing University Communications strategies and tools in implementing an integrated marketing and communication plan.
Participating in a team approach to advance the institution.
This is a full-time, annual (12 month) position that includes a State of Wisconsin benefits package.
A Bachelor’s degree in a related field (English, marketing, communications, etc.).
At least two years’ experience in a communications or related position.
Superior oral, interpersonal and written communications.
Thorough knowledge of editorial and journalistic practices and respect for deadlines.
Proven experience in planning, implementing and maintaining social media strategy and campaigns for large organizations.
Proven ability to develop creative video and written works.
Proven record of broadcast, print and internet media placements.
Thorough knowledge of media planning and public relations, with proven implementation results, along with project management.
Ability to exercise independent judgment under deadline pressure.
Strong organizational skills.
Ability to work independently on a wide variety of tasks.
Ability to exercise good judgment and self-motivation.
Proven ability to work productively in a team-oriented environment.
Proven experience in higher education or complex, multi-faceted organizations.
Passion for higher education.
Candidates interested in this position at UW-La Crosse will be required to apply online and upload a cover letter, resume, reference contact information for three professional references (names, email address and telephone number) and at least three examples of writing or video pieces. All inquiries regarding the position should be directed to Brad Quarberg, Director of News & Marketing at email@example.com.
Priority consideration will be given to those who apply by the first review date of March 13, 2019.
Note: Electronic submission of application materials is required. For additional information about this position and to apply, please visit https://employment.uwlax.edu
Please contact the Search and Screen Chair if you have a special need/accommodation to aid your participation in our hiring process.
The University of Wisconsin-La Crosse (UW–La Crosse) provides a challenging, dynamic, and diverse learning environment in which the entire university community is fully engaged in supporting student success. Grounded in the liberal arts, UW-La Crosse fosters curiosity and life-long learning through collaboration, innovation, and the discovery and dissemination of new knowledge. Acknowledging and respecting the contributions of all, UW-La Crosse is a regional academic and cultural center that prepares students to take their place in a constantly changing world community.
UW-La Crosse's diversity and inclusion efforts are guided by our adherence to Inclusive Excellence. We define Inclusive Excellence as “... our active, intentional and ongoing commitment to bridge differences with understanding and respect so all can thrive." The goals of Inclusive Excellence are to increase the retention of diverse faculty, staff and students while encouraging a campus climate that is inviting and welcoming to all. UW-La Crosse strives to promote acceptance of all facets of diversity from racial/ethnic diversity to diversity of thought and experience. UW-La Crosse ranks 6th nationally among the Top LGBTQ-Friendly Colleges for 2018-19 by AffordableCollegesOnline.org (ACO).
For more than a decade UW-La Crosse has been named one of Kiplinger’s 100 Best Values in Public Universities and has appeared prominently on the U.S. News & World Report list of “America’s Best Colleges” for more than 15 years, and is ranked #4 on its list of the Best Regional Public Universities in the Midwest.
With a student population of roughly 10,500, the university offers 91 undergraduate programs, 21 graduate programs, and 2 doctoral programs in the following colleges: Liberal Studies, Science and Health, and Business Administration, including the School of Arts & Communication and the School of Education, Professional and Continuing Education. There are over 600 full-time faculty and instructional academic staff, 75 percent of whom hold terminal degrees. UW-La Crosse boasts a retention rate (freshmen returning as sophomores) of 83 percent, graduation rate (degree within six years) of 70 percent, and is among only 12 institutions cited nationally by the American Association of State Colleges and Universities for its success in linking campus culture and university leadership to outstanding graduation rates.
UW-La Crosse’s strategic plan Sustaining Excellence continues to move our community forward through its four pillars: increasing community engagement, achieving excellence through equity and diversity, investing in our people, and advancing transformational education. More information about the ongoing work of Sustaining Excellence is available at www.uwlax.edu/info/strategic-plan.
The UW-La Crosse campus is nestled in a residential area of the City of La Crosse (pop. 52,000) located in western Wisconsin. The area, known as the 7 Rivers Region, is famous for its exceptional natural beauty which includes the Mississippi River on one side, majestic bluffs on the other, and views of rolling farmland and forested valleys in between. Abundant water, woodlands and varying terrain provide ample opportunities for year-round outdoor recreation. Only a couple of hours from Minneapolis or Madison, La Crosse enjoys the affordability and charm of small town living with larger city benefits. Three colleges, two world-class medical institutions, the La Crosse Symphony Orchestra, a restored nineteenth century downtown business district, and a number of galleries and art centers have made La Crosse a regional center for culture, entertainment, medical care, shopping, sports and recreation.
UW-La Crosse is proud to be an equal opportunity employer. We strive to recruit, develop, and retain the most talented people from a diverse candidate pool, and we encourage applications from persons with varied backgrounds and perspectives. In support of the Wisconsin Veteran Employment Initiative we encourage veterans and veterans with disabilities to explore employment opportunities at UW-La Crosse.
Employment will require a criminal background check. It will also require you and your references to answer questions regarding sexual violence and sexual harassment. A pending criminal charge or conviction will not necessarily disqualify an applicant. In compliance with the Wisconsin Fair Employment Act, UW-La Crosse does not discriminate on the basis of arrest or conviction record.
The University of Wisconsin-La Crosse (UWL) provides a challenging, dynamic, and diverse learning environment in which the entire university community is fully engaged in supporting student success. Grounded in the liberal arts, UWL fosters curiosity and life-long learning through collaboration, innovation, and the discovery and dissemination of new knowledge. Acknowledging and respecting the contributions of all, UWL is a regional academic and cultural center that prepares students to take their place in a constantly changing world community.