The Communications Writer & Social Media Specialist supports the efforts of the Director of Marketing & Communications and works with other members of the MarCom Department to develop and implement strategies to promote Ridgefield Academy and Landmark Preschool (4 campuses) and ensure consistency of messaging to various constituency groups.
This position has the responsibility of attracting and interacting with targeted virtual communities and networks through the development and implementation of marketing strategies for Ridgefield Academy/Landmark Preschool’s social media sites, including facebook, Instagram and twitter. This individual serves as a communications resource for administration, faculty, staff, parents, and others throughout the Ridgefield Academy/Landmark Preschool community by handling all news and information gathering and dissemination responsibilities for the School, including the interviewing, writing, and editing needs for RA’s and Landmark Preschool’s internal constituency groups (parents, faculty/staff, alumni, etc.), as well as the general public, including press releases, newsletters, direct communications, special event communications, blogging, creating social media profiles, managing regular posts and responding to followers. This position will focus on passionately telling Ridgefield Academy’s/Landmark Preschool’s story through digital and print media channels.
Position Tasks, Duties and Responsibilities
Serves as managing editor and primary writer for the RA Weekly online newsletter, including content planning, coordination of writing assignments, interviewing, and information gathering and verification.
Works with the Photographer/Videographer/Graphic Designer on materials needed they relate to communications.
Collects and verifies news for sharing with the school community and general public (when appropriate) through public relations efforts or with RA’s internal constituency groups through one or more of the School’s communication vehicles (RA Weekly, Connections Magazine, or other newsletters, etc.).
Manages the day-to-day public relations efforts, including writing and pitching of press releases, and ongoing development of relationships with media representatives.
Serves as a primary content generator for marketing and communications needs.
Builds and executes social media strategy through competitive research, platform determination, benchmarking, messaging and audience identification.
Generates, edits, publishes and shares daily content (original text, images, video or HTML) that builds meaningful connections and encourages community members to take action.
Builds and optimizes pages within each platform to increase the visibility of school’s social content.
Continuously improves viewer engagement by analyzing the appropriate social data/metrics, insights and best practices, and then acting on the information.
Collaborates with other departments (e.g. admissions, development, etc.) to illustrate the passion and energy of our school and manage its reputation.
This is a full-time, 12-month position with benefit eligibility.
Skills Required and Additional Requirements of Position
Excellent and engaging writing and communication skills that convey the passion of our school
Digital fluency is required for facilitating digital storytelling and posting various stories/images on our School’s websites and on social media and engaging with users on social media sites such as Twitter, Instagram, and Facebook, etc. Capable of competently operating technology
Strong interpersonal skills; capable of using tact, diplomacy and confidentiality in dealing with others; ability to work collaboratively and maintain positive professional relationships
It is essential to stay at the leading edge of industry trends, in order to create a marketing strategy that generates inbound leads, gains followers, and creates a positive image for Ridgefield Academy/Landmark Preschool
Responsibility for regularly evaluating the success of our social marketing efforts and tweaking the marketing strategy as needed with the goal of gradually achieving superior customer engagement, website traffic and revenue by strategically exploiting all aspects of the social media marketing roadmap.
Detail-oriented and excellent organizational skills with a strong degree of self- direction, motivation, and an appropriate level of assertiveness
Ability to be flexible and handle multiple projects
Energetic, creative thinker with the ability to generate new ideas, troubleshoot issues and problem-solve
Occasional evening and/or weekend work may be required to cover important School events including musicals, alumni events, or other events that cannot be covered during the week
Experience in an education setting or other non-profit environment preferred, but not required
Education and Experience
BS in Communications, Marketing, Business, News Media or Public Relations
Proven working experience in social media or a related field
About Ridgefield Academy
Ridgefield Academy is an independent day school in Ridgefield, CT with students in Kindergarten through 8th Grade. Our Landmark Preschools have programs for children ages one - five at our Ridgefield, Redding and Westport, CT locations and Bedford, NY.
For additional information, please visit our website at www.ridgefieldacademy.org or landmarkpreschool.org