The chief duty of the assistant director of the Elon University News Bureau is to provide maximum positive internal and external exposure for Elon University news and information. The assistant director will provide regular and extensive coverage of university events and news, will assist the News Bureau director with media relations efforts and will help manage the university's news distribution platforms.
Bachelor’s degree or higher in journalism, communications or related field. Minimum of two years of experience in journalism, communications or related occupation.
Special Skills Or Experience:
Excellent writing skills; proficiency in AP style; proficiency in using social media; proficiency in basic still photography and videography; ability to read, analyze, and interpret complex documents; ability to respond effectively to sensitive inquiries or complaints; ability to write opinion articles, speeches and other persuasive compositions; ability to work within a web content management system; ability to use multimedia software tools; strong interpersonal skills; strong strategic planning skills; strong multitasking skills and a high degree of work productivity. Significant experience with Microsoft Office package, specifically Word, Excel, and PowerPoint. Knowledge of and experience using various social media platforms, including Facebook, Twitter, Instagram, YouTube and LinkedIn. Prefer experience using Photoshop and/or InDesign.
Full Time/Part Time: Full-Time Regular
Degree/Major: Bachelor's degree or higher in journalism, communications or related field.
Length Of Experience:
Minimum of two years of experience in journalism, communications or related occupation.
Essential Duties and Responsibilities:
Write news releases and articles and distribute this information widely and effectively through Elon's communications channels. a. Cover Elon events, write stories and take photographs for use on E-Net, the campus news and information Web site, and social media distribution channels. b. Write and distribute news releases, prioritizing work efforts to obtain the maximum and most effective media coverage. c. Post, curate and manage daily content on E-net, the university's news and information website. d. Contribute daily content to Elon's social media platforms. e. Work with the News Bureau director to coordinate news events hosted on campus, including news conferences, media visits, and remote interviews with broadcast media from campus studios. f. Curate and distribute a weekly email newsletter — This Week @Elon — for internal and external audiences. g. Participate in planning meetings for Magazine of Elon and contribute stories and news articles as assigned. h. Serve as a member of Elon's crisis communications team and coordinate and respond effectively to emergencies, threats to campus safety and security, and events and issues that threaten the university's reputation.
Assist with the media relations efforts of the university.
a. Generate background information for story pitches and tip sheets about Elon news stories that can be distributed to local and regional media outlets, as well as Elon student media. b. Work cooperatively with the News Bureau director on story pitches to national media. c. Maintain an up-to-date database of media contacts and track changes in media staffing. d. Gather and document media mentions of the university, faculty, students and staff to be shared internally with key stakeholders. e. Help keep faculty expert content up-to-date and look for opportunities to promote faculty expertise to the media. f. Assist with regular media training sessions for faculty and staff.
Cultivate strong partnerships with Elon faculty and staff members and gather story ideas through frequent contact.
a. Assist with the media coverage and marketing for the Elon University Poll. b. Work in partnership with communications staff members in Elon's schools and colleges, as well as Phoenix athletics, to facilitate and promote media coverage of Elon news in those areas. c. Communicate regularly with Deans, department chairs, and key faculty and staff members in order to build trust and gain story tips that can be used in producing content for the News Bureau and other communications. d. Help coordinate Elon faculty/staff responses to media queries. e. Alert the News Bureau director to stories that have national media potential. f. Regularly attend office and university functions in a role as ambassador for the university, a media liaison and an active member of the University Communications staff.
Create and maintain effective information systems to facilitate maximum operation of the News Bureau.
a. Work with the university's social media manager to ensure maximum exposure of Elon news to social audiences, including but not limited to media, alumni and prospective students/families. b. Supervise and assign stories to student writers to produce a stream of high-quality content for the university's communications channels. c. Coordinate release and promotion of hometown news releases for President's List, Dean's List and graduation honors. d. Keep current with electronic media evolution. Explore and recommend ways to increase greater visibility and distribution of Elon news and information.
Participate in regular meetings with staff from the Office of University Communications.
Other duties as assigned.
Elon University has built a national reputation as the premier student-centered university that values experiential learning and strong relationships between students and their faculty and staff mentors. Elon's 7,000 students prepare to become the ethical leaders the world needs, putting their knowledge into action on campus, in the community and around the globe. Elon is known for academic excellence across the curriculum, and for engaged learning programs in study abroad, internships, undergraduate research, leadership and community service. Elon is ranked the nation's #1 master's-level university for study abroad and is a top-producer of Fulbright Student Scholars and Peace Corps volunteers. Elon leads the nation in the annual U.S. News & World Report recognition for academic programs that
Elon University has built a national reputation as the premier student-centered university that values experiential learning and strong relationships between students and their faculty and staff mentors. Elon’s 7,000 students prepare to become the ethical leaders the world needs, putting their knowledge into action on campus, in the community and around the globe. Elon is known for academic excellence across the curriculum, and for engaged learning programs in study abroad, internships, undergraduate research, leadership and community service. Elon is ranked the nation’s #1 master’s-level university for study abroad and is a top-producer of Fulbright Student Scholars and Peace Corps volunteers. Elon leads the nation in the annual U.S. News & World Report recognition for academic programs that “Focus on Student Success.” More than 435 full-time faculty members teach in six academic units: Elon College, the College of Arts and Sciences; the Martha and Spencer Love School of Business; the School of Communications; the School of Education; the School of Health Sciences; and the School of Law. Elon’s four-year graduation rate of 79 percent ranks in the top 10 percent of U.S. private uni...versities. The student-faculty ratio is 12-1, and the average class size is 20. The university’s 656-acre residential campus in the Town of Elon, N.C., is consistently recognized as one of the nation’s finest environments for learning. The Elon Phoenix NCAA Division I athletic program is a member of the Colonial Athletic Association.