Work Schedule: Full-time; Mon–Fri, 8am–5pm. Some evenings and weekends required.
General Description: If you’re an experienced and versatile journalist and editor, with a healthy dose of marketing acumen and exceptional skills producing and managing content from multiple writers, this might be the position for you. Pacific Lutheran University is looking for a Director to serve as a strategic member of its content-development team in the Department of Marketing and Communications. The Director will oversee content, assignments and workflow for multiple publications and web and social-media sites, bringing a mix of strong writing skills, functional workflow management, editorial expertise, strong ethical standards, solid news judgment, and leadership to the process. This position provides strategic editorial oversight for content development relevant to the market and audience, based on insights provided by campus colleagues. The Director reports to our Associate Vice President of Marketing and Communications.
Essential Functions and Responsibilities:
Manage hands-on writing, editing and proofreading of content for a wide range of audiences, including current and prospective students/faculty, alumni and the general public.
Produce the university magazine, ResoLute, three times a year and supervise the production of the prospective student magazine, PLUMag, twice a year.
Supervise the Assistant Director of Media and Content, Videographer and Photographer positions.
Write, re-write and edit advertising copy for campus partners primarily for print, web, e-mail, and other digital assets.
Manage and oversee the creation of timely, relevant, accurate content from in-house experts, as well as from outside content creators and experts.
Review, edit and approve content to ensure consistency of voice and tone, accuracy of messaging and adherence to brand.
Edit and approve all content before it’s published or delivered, enforcing top-quality journalistic and content-creation standards, brand quality standards, and adherence to client expectations and directions, brand voice and editorial theme.
Work with and mentor student writers and internal teams to develop content ideas and editorial calendars based on client input, direction and custom content plans.
Handle the on-campus client-approval process, working to keep it as efficient as possible and to ensure that strategies and tactics are well understood during the process.
Build, cultivate and maintain PLU’s network of freelance content creators, writers and experts.
Synthesize inputs and provide guidance and insight for the development of original content, including print and online articles, blog posts, website news stories and marketing-collateral pieces.
Provide some speech-writing support to the Office of the President.
Support the development and implementation of a digital-content strategy that complements our robust print offerings with social-media and digital-marketing campaigns.
Perform other duties as assigned.
Knowledge, Skills, and Abilities:
Knowledge of and commitment to diversity, equity and inclusion.
Excellent communication skills, both written and verbal.
Strong interpersonal skills.
An exceptional eye for detail, and high-level proofreading capability.
Ability to work a flexible schedule to accommodate student-directed programs.
Ability to work in a fast-paced environment with frequent interruptions.
Willingness to embrace change with positivity, and to adapt strategies on the fly.
Organizational and project-management skills, and the ability to juggle multiple tasks under deadline.
Ability to write and edit content relating to complex and timely topics.
Ability to understand and balance the needs of the client and the target audience.
Five years of experience in a related professional position.
Experience managing the content production of multiple contributors, writers, or reporters in a newsroom, for a publication or in a marketing-and-communications function.
Experience working with external clients and content customers.
Finalist applicants must satisfactorily complete pre-employment background check.
Seven years of experience in journalism or a related professional field.
Five years of experience working in branded content, content marketing or a similar role merging journalistic skills with the skills of a multimedia producer.
Experience and expertise with magazine production and layout.
Knowledge and experience in WordPress; ability to edit in InDesign
Special Instructions to Applicants: In addition to the online application, please attach a cover letter, resume, and 2-3 examples of published print and online work. The samples can be combined into one document and attached in the “Writing Sample” section or attached as three separate documents using the optional “Writing Sample 2” and “Writing Sample 3” sections. Links to online work are also acceptable.
Other Information: PLU offers an excellent benefits package including tuition remission for employees and their dependents, retirement plan, medical, dental, paid vacation, major holidays off, and many other great university benefits.
Additional Salary Information: DOE + excellent benefits.
Pacific Lutheran University is a private university located in Tacoma, Washington. The university is home to approximately 3,200 students pursuing undergraduate and graduate degrees. Through its seven schools: Humanities, Natural Sciences, Social Sciences, Arts& Communication, Business, Education and Kinesiology, and Nursing, Pacific Lutheran offers more classes and more opportunities than most liberal arts colleges. Students have the opportunity to work close-up and hands –on with professors and classmates. Professors at Pacific Lutheran not only serve as mentors who help students discover the professional opportunities in academic fields, but as colleagues who work side- by -side with students on research and creative projects. Pacific Lutheran seeks to educate students for lives of thoughtful inquiry, service, leadership, and care- for other people, for their communities, and for the earth.