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Digital Director
WMTV NBC15
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Digital Director

WMTV NBC15

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Details
Posted:
March 13, 2019
Location:
Madison, Wisconsin
Salary:
Type:
Full Time - Experienced
Categories:
Broadcast, Content Management, Social Media
Required Education:
4 Year Degree

WMTV, the NBC-affiliate in Madison, Wis., has an immediate opening for a Digital Director. This person will report to and work closely with the News Director in shaping and ensuring the execution of our digital-first strategy on all platforms (website, social media, our news and weather apps, OTT and television newscasts). You must be an innovator, who can see the big picture, as well as someone who is a stickler for the details, writing with AP Style and producing error-free work. The Digital Director is willing to set new expectations, inspire excellence, and hold the team accountable. You will be a member of the news management team, work with other department managers on major station initiatives, and be a liaison with Gray Digital Media to ensure our newsroom is adopting corporate resources and best practices, and is a leader within the company and our industry.

GENERAL RESPONSIBILITIES/DUTIES:

  • Write and post copy daily on all digital platforms, including NBC15.com, as new information is learned.
  • Train, manage and provide regular feedback to our news/digital content producers, specifically, as well as the newsroom staff at large. You will coach and be a cheerleader inspiring the entire team to produce strong, engaging content.
  • Be the “digital voice” and point person ensuring our daily and long-term projects, including special event and breaking news coverage, are multi-dimensional.
  • Create a daily digital plan tailored to each assignment and guide its execution. Identify opportunities for live streaming on our website and Facebook, getting live and user-generated content to our News Now Desk, and sending “recruit to view” push alerts.
  • Ensure story selection and placement fits newsroom standards for vision and growth.
  • Understand our DMA, key target audiences and where they live.
  • Track and review digital metrics to grow audiences and engagement. Must monitor our staff and our competitors. Analytics and reports will be shared twice daily at our editorial meetings.
  • Collaborate and share best practices and content with GDM and sister-stations within Gray Television.

QUALIFICATIONS:

  • A college degree in journalism or related field, and at least two or more years of newsroom or digital producing experience. At least one year in leadership or management position preferred.
  • Working knowledge of CMS and Digital platforms, including Clickability, Social News Desk and CrowdTangle. Photoshop experience is a plus.
  • Understanding of and adherence to AP Style.
  • Strong communication skills (written and verbal).
  • Must be able to work quickly and multi-task under deadline pressure and breaking news.
  • Ability to work long hours, weekends, and overnights for breaking news and specialized coverage.
  • Must have a desire to win, the ability to reflect on your work and apply feedback.

TO APPLY:  Please apply online at www.gray.tv/applynow. To find our open positions, scroll down and click “Jobs By Location” (Madison, Wis.) or “Jobs By Business” (WMTV).  All applications, resumes and cover letters must be received through this platform. Please share on your application where you heard of this opening. No phone calls or agents, please. If necessary, email questions to WMTV HR at personnel@nbc15.com. Pre-employment background checks and drug screening are a condition of employment. You must possess a valid driver’s license and have a good driving record.  

About WMTV NBC15
WMTV is the NBC affiliate and Gray Television-owned station serving south central Wisconsin. We are the #1 station—leading the market in news and weather coverage, and are recognized for sharing information with accuracy and immediacy on our digital platforms. Madison is a competitive market. It is located just 1.5 hours from Milwaukee, 2.5 from Chicago and 5 hours from Minneapolis/St. Paul. We are an award-winning team and recently moved into a state-of-the-art facility that provides employees the best technology and newsroom in the nation. WMTV NBC15 is headquartered in Madison, which is the State Capital and home to the University of Wisconsin and several notable high-tech companies recognized for attracting and developing young professionals. The city is regularly ranked as a top place to live and work in the United States. We are known for the four lakes bordering downtown, our live music and arts scene, and for being home to the Dane County Farmers’ Market – the largest, producers-only market in the country.
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