Job Description: The Social Media Manager is responsible for advancing the social media presence and strategy for Furman University through existing and emerging social media channels. The Social Media Manager will play a critical role in supporting the university's strategic goals of student recruitment, constituent engagement and reputation-building through the creation and publishing of digital content for key audiences within new and established social channels and through the creation and execution of social media advertising campaigns. This role will advise our campus community on social media best practices, and will work with the University Communications team to handle crisis communications through social media channels. The position reports to the Director for Digital Marketing.
Essential Duties and Responsibilities include the following:
Maintain a cohesive social media strategy that strengthens and increases awareness and engagement of the university's brand.
Assist campus partners with strategies and content for large-scale projects.
Build community, and increase loyalty across social media platforms by creating innovative and engaging original photographic, text, and video content.
Write and produce content for the university's social media outlets, including Facebook, Twitter, Instagram, Snapchat, LinkedIn and additional channels.
Monitor social media channels, and provide data-driven insights/reports on the university's social media presence with tools such as SproutSocial, Google Analytics, Facebook Insights, Twitter, Linkedin, and Instagram analytics.
Partner with University Communications team to provide content strategy guidance and optimize news and other content for audience engagement.
Manage student workers to develop social media content for a prospective student audience.
Maintain an editorial calendar that is aligned with university's strategic priorities.
Assist in creation of social media guidelines and policies, and work across university departments to champion best practices.
Provide recommendations on social media advertising, and optimize paid content to reach targeted audiences.
Monitor and deploy crisis information in collaboration with the University Communications team.
Attend selected campus events, which may occur outside of standard office hours.
Experience creating engaging content using Adobe Photoshop, Premiere Pro, After Effects, Illustrator or similar tools used for content creation and motion graphics.
Bachelor's degree in communications, journalism, marketing, public relations or a related field.
One to three years of progressive experience in social media marketing with proven ability to craft messaging and manage campaigns across social media channels.
Fundamental content creation skills in social writing, photo editing, and short-form video editing.
In-depth knowledge of social media platforms, and how they should be utilized effectively to advance the university's strategic messaging.
Excellent writing and content development skills with ability to adapt to different social media platforms.
Demonstrated knowledge of working with social media monitoring and analytics tools such as Google Analytics, Facebook Insights, Twitter, Linkedin and Instagram analytics or similar platforms.
Experience managing projects and campaigns in a multi-functional organization, and guiding stakeholders in other departments.
Excellent interpersonal and communication skills with ability to thrive in a collaborative work environment or proactively take the lead.
Writing and social media samples
Education Requirements: Bachelors (Required)
Job Posting End Date (if date is blank, posting is open ended):
Furman is an Equal Opportunity Employer committed to increasing the diversity of its faculty and staff. The University aspires to create a community of people representing a multiplicity of identities including gender, race, religion, spiritual belief, sexual orientation, geographic origin, socioeconomic background, ideology, world view, and varied abilities. Domestic partners of employees are eligible for comprehensive benefits.
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Furman University is a selective private liberal arts and sciences college committed to helping students develop intellectually, personally, and interpersonally and providing the practical skills necessary to succeed in a rapidly-changing world. Furman professors are exceptional teacher-scholars who mentor undergraduate students within a campus community that values and encourages diverse ideas and perspectives.