Harvard's Faculty of Arts and Sciences (FAS) Development Communications team inspires donor and volunteer engagement by providing strategic, integrated marketing communications solutions in support of FAS fundraising. The FAS Development effort is large and varied—from annual and reunion giving to planned and principal gifts—and leverages a broad corps of volunteer solicitors. In a decentralized environment where many staff are communicating with alumni and donors, this position will serve as a hub of content and content strategy—a compiler and creator of messages and storytelling—and provide guidance for use in development activities. The Associate Director will ensure that all messaging is integrated, coordinated, complementary, and strategic across audiences and channels.
The person hired into this role has the exciting opportunity to leverage the momentum and energy coming out of the recently concluded Harvard Campaign for Arts and Sciences to work under new leadership and with new fundraising priorities to inspire giving and engagement.
Duties and Responsibilities
1. Develops and drives FAS Development's content strategy across a variety of print and digital channels. Writes and directs content including web copy, print report copy, talking points for volunteers and senior administrators, and event marketing messaging. Informs editorial strategy for flagship communications projects. Informs and develops storyboards for videos and multimedia assets.
2. In conjunction with Academic and Development Coordination (ADC), writes and maintains priority fundraising messages for FAS Development. Additionally, works closely with colleagues on the Development Communications team, FAS fundraisers, FAS academic leadership, and Harvard Public Affairs and Communications (HPAC) to craft cases for support, messaging regarding specific fundraising priorities, and examples of impact that support the fundraising need for the FAS as priorities emerge.
3. Serves as the central resource for content and content strategy, and provides guidance for use in FAS Development activities. Identifies and curates Harvard content for FAS Development use. Stays abreast of digital and print media put out by various FAS units. Regularly connects and coordinates with other editorial departments within and relevant to the FAS (including HPAC, Harvard College, the Harvard Graduate School of Arts and Sciences, the University Development Office, the Harvard Alumni Association, Admissions, College social media, and Athletics) to identify ways donor-facing messaging can be complementary and coordinated, and how departments can leverage each other's work. Attends and/or convenes FAS-wide and local editorial meetings and stays apprised of new content as it develops.
4. Partners with and provides content as needed to Direct Marketing and Participation, the team responsible for the direct-response marketing programs associated with the Harvard College Fund, Parents, and Graduate School Fund annual giving.
5. Serves as a liaison to HPAC for both proactive and reactive messaging to FAS alumni and donors. Determines when and how to share campus news with FAS alumni. Partners closely with HPAC to develop reactive messaging and talking points for fundraisers to use in response to Harvard news. Oversees FAS gift announcement strategy and writes gift announcements. Assesses need for talking points for FAS fundraisers on University topics; drafts and disseminates talking points and/or leads fundraiser training on messaging.
6. Project-manages content work and oversees one full-time writer/editor responsible for content and messaging creation.
Please include a cover letter with your application.
Skills testing may be a component of the interview process for this position.
The department of Alumni Affairs and Development at Harvard University is committed to diversity. We welcome applicants who bring varied experience, thought, and practice to the department's mission to maintain and enhance an engaged community of alumni and friends worldwide and to lead the University's fundraising efforts.
Harvard University Benefits Package Vacation/Sick/Personal/Holidays: Harvard offers 3 (union roles) - 4 (exempt) weeks paid vacation, a paid holiday break between Christmas and New Year's Day, 12 paid sick days, 11.5 paid holidays, and 3 paid personal days each year. Medical/Dental/Vision Benefit: Harvard offers a variety of excellent medical, dental, and vision plans which all begin on the first day of employment. Retirement: University-funded retirement plan with full vesting after 3 years of service. Tuition Assistance Program: Competitive tuition assistance program, $40 per class at the Harvard Extension School and discounted study options through participating Harvard Graduate Schools. Transportation: Harvard offers a 50% discounted MBTA pass as well as parking options to assist employees in their daily commute to campus. Wellness Options: Harvard offers programs and classes at little or no cost, including stress management, massages, nutrition, meditation, and complimentary health services. There are also fee-based athletic facility memberships available at various locations around the university for employees.
Salary Grade: 058
Union: 00 - Non Union, Exempt or Temporary
Bachelor's degree required, as well as a minimum of seven years of communications, marketing, and writing experience, preferably in a higher education or complex nonprofit environment.
Experience writing and translating messages successfully across a variety of audiences and channels is essential.
Must be a self-starter comfortable working independently, building consensus, and influencing across teams.
1. The ideal candidate is creative, intellectually curious, and academically minded with an aptitude for building meaningful and productive relationships with colleagues.
2. Knowledge of fundraising fundamentals preferred. Willingness to learn required.
3. Knowledge of marketing analytics and experience using analytics to inform communications strategy highly desired.
4. Must complete a six-month University probationary period. Must maintain an excellent attendance record.
EQUAL OPPORTUNITY EMPLOYER: We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, or any other characteristic protected by law.
Internal Number: 48806BR
About Harvard University Alumni Affairs and Development
Harvard University is devoted to excellence in teaching, learning, and research, and to developing leaders in many disciplines who make a difference globally. The University, which is based in Cambridge and Boston, Massachusetts, has an enrollment of over 20,000 degree candidates, including undergraduate, graduate, and professional students. Harvard has more than 360,000 alumni around the world. The University has twelve degree-granting Schools in addition to the Radcliffe Institute for Advanced Study, offering a truly global education. Established in 1636, Harvard is the oldest institution of higher education in the United States.