UMass Lowell Division of Online and Continuing Education is seeking qualified applicants to join our team Part-time. The Social Media Specialist creates relevant, compelling and engaging copy/content across relevant social media platforms.
Primary Duties and Responsibilities:
Curate and create content to post daily across social media channels – including Facebook, Twitter, LinkedIn, Instagram, and more
Create, and manage written content for a range of deliverables on a variety of channels including: social media, blogs, email marketing, and a variety of supporting collateral
Report on monthly social media activities to marketing team
Monitor social media channels for timely response to student feedback, important industry news
Participate in brainstorming sessions with Marketing team to develop innovative content strategy
Help build and maintain a brand voice and tone, ensuring consistency across all touch-points in the customer journey
Minimum Qualifications (Required):
Bachelor's Degree with a minimum of 2-3 years digital marketing and/or content generation/copywriting experience
Superior written and verbal communication skills are essential, as well as demonstrated experience in social media strategy, execution, and reporting Candidate should have experience in or knowledge of the following:
Content editing in CMS such as: Wordpress
Marketing automation platforms such as: Hubspot, Salesforce, SocialStudio
This is a part-time, non-unit, non benefited position.
Initial review of applicants will begin immediately and continue until position is filled. However, the position may close when an adequate number of qualified applicants are received.
Please include a resume and cover letter with your application. Names and contact information of three references will be required at the time of application.
Internal Number: 499738
About University of Massachusetts Lowell
UMass Lowell is a public university committed to preparing our students for work in the real world? solving real problems and helping real people? by providing an affordable high-quality education.Whether you?re pursuing a career path or still searching for one, UMass Lowell is the ideal place to discover and achieve your purpose. Our campus is bursting with energy? enrollment is up, new academic programs are being launched, and new facilities are being acquired and are under construction. Most importantly, our students are more successful than ever thanks to highly accredited programs, our focus on experiential ?hands-on? learning, and personal attention from our accomplished and committed faculty and staff.