The director is an innovative professional prepared to lead the strategic growth of Marquette University's online donor base and overall digital fundraising program. Working collaboratively with the Annual Giving team, s/he will create an integrated, engaging and effective approach to fundraising communications and solicitations utilizing email, social media, mobile/texting, recurring giving, peer-to-peer outreach and crowdfunding. This director will develop best practices for fundraising across digital, mobile, social media and developing channels. S/he will use communications to demonstrate the need for funding scholarships, academic programs, research and more, while communicating the impact of private support. S/he will promote Marquette's mission, brand and advancement efforts in the context of a rapidly-changing communications landscape. There will be strong emphasis on increasing the number of undergraduate alumni donors through this important work.
Duties and Responsibilities:
1.Collaborate, design, and/or help lead on the development of annual strategic plan and budget for all digital channels, including annual revenue goals, expense projections and new donor acquisition goals 2.Partner with direct mail team on integrated cross-channel fundraising strategies directed at renewals, lapsed donors and non-donors 3.Partner with student and young alumni giving officers on integrated cross-channel fundraising strategies for student and young alumni segments 4.Ensure all digital fundraising offers a great user experience and is created within the Marquette brand 5.Develop and test new initiatives and innovative and emerging concepts for fundraising 6.Create and manage a digital fundraising calendar across platforms 7.Develop and maintain a recurring donor program 8.Along with the advancement associate, build and maintain a crowdfunding program 9.Enhance and ultimately maintain Annual Giving web pages 10.Work closely with the Office of Marketing and Communication as well as Alumni Engagement to ensure implementation of key touchpoints across digital media to foster donor cultivation 11.Maintain relationships with key vendors 12.Continually monitor trends in digital fundraising 13.Analyze key performance indicators to identify channel insights and recommend optimization tactics 14.Perform other duties and responsibilities as required, assigned, or requested.
Required Knowledge, Skills, and Abilities:
A Bachelor’s degree from an accredited college or university is required.
7 years of experience in annual fundraising or similar work
Strong knowledge of current and developing online fundraising strategies, social media, mobile and new technologies
Must understand best practices across multiple platforms and develop best practices for emerging media types
Strong written and communication skills and the ability to interact professionally with a diverse group of stakeholders across the university
Excellent organizational skills and strong attention to detail
Ability to meet deadlines and goals
A true team player who understands how to work productively in a team environment
Comprehensive knowledge of Microsoft Office suite of applications including Word, Excel, and PowerPoint
Adobe Photoshop skills
Familiarity with a variety of resources to keep up-to-date on the latest news in digital fundraising
Committed to mission of Marquette University
Preferred Knowledge, Skills, and Abilities:
Experience with graphic design desired
Experience with Blackbaud products: Internet Solutions and CRM desired
Experience with crowdfunding platforms desired
Internal Number: 11681
About Marquette University
Marquette University is a Catholic, Jesuit university located near the heart of downtown Milwaukee, WI, that offers a comprehensive range of majors in 11 nationally and internationally recognized colleges and schools. A Marquette education offers students a virtually unlimited number of paths and destinations and prepares them for the world by asking them to think critically about it.