Founded in 1774, Newark Academy has a rich history as an independent, coeducational school, for grades 6-12, located on a beautiful 68-acre campus in Livingston, NJ. The mission of Newark Academy is to “contribute to the world engaged individuals instilled with a passion for learning, a standard of excellence, and a generosity of spirit.”
Newark Academy is seeking a creative, experienced and highly motivated communications professional to serve in the role of Director of Communications and Marketing. The candidate will play an essential leadership role in the development of strategies and the execution of tactics related to institutional communications for all constituencies.
Reports to: Assistant Head of School for External Relations
Embrace Newark Academy’s strategic vision and develop supporting communication approaches, ensuring consistency of messaging and accurate reflection of our mission, vision and values.
Serve as the primary strategist and point of contact for Newark Academy’s Office of Admission and Enrollment Management and work collaboratively with the Director of Admission to create and produce an array of admission marketing materials including (but not limited to) an admission view book, supplemental materials (print and digital), fact sheets, advertising and an ongoing program of communication with prospective students and their parents.
Serve as the editor-in-chief of Newark Academy’s LUMEN magazine, which is published twice each year. This includes:
Content and graphic concepts planning
Management and selection of all photography and other forms of digital resources
Assignment of writers
Editing and proofreading
All aspects of the print production process
Manage all content and design for Newark Academy’s annual Back to School Guide including concept, copywriting, working with multiple departments to update information, editing, proofreading and print production
Manage and work collaboratively with the Director of Summer Programs to develop and produce (either print or digital) all Summer Session marketing materials including a course catalogue, advertising, parent information, etc.
Oversee the concept, copywriting, editing and proofreading, print processes for all special publications (print or digital) including the Annual Report on Giving, Strategic Plan publication, specialty brochures for Arts, Athletics, College Counseling, faculty recruitment, etc.
Oversee all content aspects of the Newark Academy website. This responsibility includes (but is not limited to):
Development of overall design
Collaboration with Office of Technology to create site architecture and navigation
Ongoing selection and updating of photography and videography used on the site
Annual updating of all content on the public portion of the site
Management of integration of site with microsites created for special programs
Provide guidance, input, and recommendations to the Director of Development related to all aspects of fundraising communications (print and digital) and in some cases support fundraising efforts via production of such communications.
Manage electronic communication to key constituent groups including:
Content management of weekly Parent Enews newsletters
Design and distribution of templates for departmental E-newsletters, as needed
Serve as the primary media relations officer for Newark Academy, generating news items for internal and mass media and proactively engaging with local mass media to facilitate coverage of NA.
Provide creative direction and production oversight of marketing materials such as hallway displays, external light pole banners, etc. as a means of reinforcing our core marketing messages.
Manage and oversee all Newark Academy’s official social media accounts and provide guidance/direction to designated social media coordinators in various departments including Athletics, College Counseling, Arts, etc. in accordance with Newark Academy social media policies and procedures.
Manage the photography and videography needs/requests.
Manage and maintain Newark Academy’s digital database system.
Create, manage and educate internal constituents on Newark Academy communication policies governing graphic standards, style manual, social media policies, etc.
Identify and manage relationships with all communications-related vendors including print companies, design firms, photographers, videographers, and freelance writers.
Serve as a member and staff coordinator for the Institutional Identity Committee of Newark Academy’s Board of Trustees.
Oversee one full-time employee and work collaboratively on the External Affairs Directors group
Excellent organizational and project management skills, extraordinary attention to detail
Ability to manage multiple projects simultaneously while meeting demanding deadlines
Excellent interpersonal skills and the ability to work with a wide array of constituents (including parents, students, faculty, alumni and vendors)
Thorough working knowledge of communications tools and technology for including
Blackbaud’s Raisers’ Edge and NXT
Digital Asset Management database (MediaValet)
Photoshop and other photo editing software
ISSUU digital publishing platform
Microsoft Office Suite (Word, Excel, PowerPoint, Publisher)
G Suite (Google)
Other communication platforms such as Canva, Constant Contact, etc.
5-7 years of experience as a communications professional with increasing responsibilities, preferably in an educational or health care setting
Bachelor’s degree (Master’s degree preferred)
Ability to work evenings and weekends as needed
The position is a full-time (12 months per year) position, eligible for the full package of Newark Academy benefits.
About Newark Academy
Newark Academy, a co-educational, independent, nonsectarian, college-preparatory, Grades 6-12 day school in Livingston, NJ. Founded in 1774, Newark Academy is the second oldest day school in the state of New Jersey, and one of 11 pre-Revolutionary schools still operating in the United States. In 1964, the Academy moved from Newark to it's current location in Livingston, NJ and, in 1971, became fully co-educational.
Mission Statement : Newark Academy will contribute to society thoughtful and compassionate citizens who embrace their responsibilities as ethical, intellectual and civic stewards in the global environment.