Located in a historic neighborhood in the nation's capital, Georgetown offers rigorous academic programs, a global perspective, exciting ways to take advantage of Washington, D.C., and a commitment to social justice. Our community is a tight knit group of remarkable individuals interested in intellectual inquiry and making a difference in the world.
Georgetown College is committed to the Jesuit traditions of an integrated education and of productive research in the liberal arts, including fine arts, humanities, languages, sciences, and social sciences. The Georgetown College experience is marked by intellectual vitality, a global outlook, and dedication to service. Georgetown College is actively recruiting a Digital Communications Specialist.
Reporting to the Director of Communications, the Digital Communications Specialist is charged with developing and implementing strategic plans and tactics to drive awareness and engagement through targeted creative, compelling and branded digital content. Specifically, the role will primarily support the college's storytelling and engagement efforts by utilizing multiple forms of communication, including, but not limited to, social media, Web, multimedia and other emerging communication platforms. This position ensures collaboration and communication with other College and University departments, coordinates and collaborates with other Communications Specialists on tasks to ensure satisfactory and timely completion of promoting news and events. With the goal of building brand awareness and driving engagement, this person leverages high-quality content and reports on metrics.
Other main responsibilities for the Digital Communications Specialist include but are not limited to:
Plan, monitor, strengthen, and maintain presence on College channels through management of organic posting, scheduling, and engagement for accounts such as Facebook, Twitter, Instagram, LinkedIn, and YouTube.
Proactively lead social media content planning for the College, including content creation, asset development, and copy/messaging; seek and lead new opportunities for the College social media.
Manage, support, and grow the College social communities: Prospective Students, Current Students, Alumni, Faculty, and Staff; Support social media needs of internal departments and programs as needed.
Review and analyze data across platforms; use performance metrics to formulate strategies that build awareness and increase engagement.
Serve as the College representative on the University-wide Social Media Working Group.
Coordinate student intern to help with generating content, covering events, and providing a student perspective in the College's social channels.
Digital Communications and Marketing
Act as the Editor and Producer of the weekly College newsletter, The Monday Memo , working with other departments and programs to promote College events and news.
Design and deploy other emails to current students, prospective students, faculty, staff, and university stakeholders utilizing the College Mailchimp account and other digital means as they develop (GU360), work with clients requesting assistance, track engagement results, and report findings.
Design, aggregate, and deploy digital screen ads for the College's digital signage system.
Assist in updating College webpages, creating content that is SEO friendly and accessible, assisting the director with content strategy.
Work on special projects as needed, including but not limited to, support major events, cover College events on some nights and weekends, such as the May commencement ceremonies.
3-4 years of full-time experience in content marketing or digital media marketing within higher education/non-profit
Experience in drafting ad copy and sponsored content
Experience creating content that is suitable for a social audience; excellent grasp on current popular culture and the College student demographic
Ability to simultaneously handle multiple projects in busy office environment
Excellent interpersonal skills, service orientation, and ability to handle situations with diplomacy and a professional demeanor at all times
Proficiency in Google Analytics and knowledge of social media management apps/software
Proficiency in all Microsoft Office programs required; knowledge of Adobe Creative Suite preferred
Wordpress experience, Four Winds Interactive Content Management experience, and MailChimp experience helpful
Higher education experience strongly preferred
With your application, please upload the following (preferably in a single PDF):
Hiring salary (annual): approx. $50,000.00
Current Georgetown Employees:
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Need some assistance with the application process? Please call 202-687-2500. For more information about the suite of benefits, professional development and community involvement opportunities that make up Georgetown's commitment to its employees, please visit the Georgetown Works website .
Georgetown University is an Equal Opportunity/Affirmative Action Employer fully dedicated to achieving a diverse faculty and staff. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, color, religion, national origin, age, sex (including pregnancy, gender identity and expression, and sexual orientation) , disability status, protected veteran status, or any other characteristic protected by law.
Georgetown University offers a wide variety of comprehensive and competitive benefits. Benefits packages include comprehensive health, dental and vision plans, disability and life insurance coverage, retirement savings programs, tuition assistance, voluntary insurance options (including group legal, accident, and critical illness), and much more. Whatever your need, the Office of Faculty and Staff Benefits will be standing by to support you. You can learn more about the benefits offered to eligible faculty and staff at https://benefits.georgetown.edu or view the online interactive benefits guide for more information.
Internal Number: JR07655
About Georgetown University
Established in 1789, Georgetown is the nation's oldest Catholic and Jesuit University. Georgetown is one of the world's leading academic and research institutions, offering a unique educational experience that prepares the next generation of global citizens to lead and make a difference in the world.