This position works with the chief of staff for the vice chancellor for health sciences to provide counsel to the vice chancellor regarding reputational issues across the division. The position supervises a staff of four employees, plus a student intern, and directs the response to media requests and coverage of news in the division. The position manages the entire process from getting the information request, deciding whether or not to honor the request, determining who the subject matter experts are, where the interview will take place, what is needed to know before doing the interview, what the reporter needs to know in advance, supervising the interview, following up with the news outlet for corrections, and determining who in top leadership to share the information with. Conducts proactive media relations for selected events or activities, including identifying major positive narratives and sharing outside local media markets whenever possible. Ensures messaging and responses are reflective of broader organizational objectives. Position identifies, writes and edits articles or other content for promotional materials applicable to a variety of communication methods that supports the development and execution of communications for major BSOM and university initiatives.
Additionally, this position works with Vidant's Communications Office, when applicable, to serve as the Brody School of Medicine's representative voice. This position also provides communication strategy to the vice chancellor and his senior leadership team regarding messages to the university community, legislators, Board of Trustees as well as to patients and employees. In the past three years, this position has represented our employees and stakeholders in Project Unify/Vidant meetings where individual word choices, connotations of different words, inflections, phrases, etc. in almost every conversation in this very emotionally, politically charged atmosphere feels very high risk and important. Advise the Chief of Communications for the Health Sciences Campus on cohesive communication strategies and implementation.
Special Instructions To Application:
East Carolina University requires applicants to submit a candidate profile online in order to be considered for the position. Candidates must also submit a cover letter, resume, and a list of three references, including contact information, online.
Applicants must be currently authorized to work in the United States on a full time basis.
Bachelor’s degree in an applicable discipline and 8 years of experience in an area of expertise acceptable. This position requires a professional media background, preferably with experience both in media and public relations.
Qualifying degrees must be received from appropriately accredited institutions and conferred by the time of hire.
Full time or Part time: Full Time
Position Location (city): Greenville
Position Number: 900216
Organizational Unit Overview:
University Communication (UC) translates ECU’s message into strategic and compelling communication and campaigns through the university web site, news releases, its official social media, East magazine, storytelling, production of promotional videos and video news stories along with infographics, creation and development of promotional brochures, and annual reports. The purpose is to provide strategic communication and marketing guidance and support to increase the knowledge, understanding, appreciation and support of the University and its work with broad and varied constituencies, from prospective students to identified thought leaders to prospective donors. Through ECU News Services UC performs media relations, public affairs, internal communication and strategic communication work on behalf of the university and reports and disseminates information about events, activities, research, policies, individuals and alumni of the University, both through the media, videos, ecu.edu, the university website and through owned publications and other forums. UC, through Creative Services, works with all university departments to conceptualize, design, develop, and produce written, audio-visual, digital and print projects to brand, communicate, and market their messages to appropriate audiences. Creative Services also provides strategic marketing advice for the university, including performing advertising buys for the university.
To be a national model for student success, public service and regional transformation, East Carolina University uses innovative learning strategies and delivery methods to maximize access; prepares students with the knowledge, skills and values to succeed in a global, multicultural society; develops tomorrow's leaders to serve and inspire positive change; discovers new knowledge and innovations to support a thriving future for eastern North Carolina and beyond; transforms health care, promotes wellness, and reduces health disparities; and improves qualify of life through cultural enrichment, academics, the arts, and athletics. We accomplish our mission through education, research, creative activities, and service while being good stewards of the resources entrusted to us. East Carolina University delivers on the promise of opportunity. We open doors. We improve lives. We transform the present, and we discover the future. In these ways and more, we serve our community, our state, our nation and our world as together we reach toward our greatest potential. Tomorrow starts here.