Reporting to the Associate Director of Communications and Public Affairs, the Director of Internal Communications will plan and execute effective internal communications strategies to engage internal audiences and support a positive workplace culture. S/he will identify and deploy multiple platforms and channels to deliver compelling content and work with leadership in Communications and Public Affairs to direct message development with internal stakeholders.
STATUS: Full-time, 12 Month, With Benefits WORK HOURS: 8:30-4:30 Monday-Friday with occasional evening and weekend hours FLSA: Exempt MINIMUM PAY: $70,215 per year
The Office of Communications and Public Affairs is committed to the development of an inclusive environment and we strive to advance diverse perspectives and approaches in carrying out the mission of Washington and Lee University.
The anticipated start date for this position is January 6, 2020.
ESSENTIAL AND RELATED FUNCTIONS:
Analyzes campus-wide internal communication practices, identifies best practices, and develops and executes strategies that ensure effective communication and transparency across and within divisions of the university.
Identifies university initiatives and processes that need greater clarity and visibility. Develops strategies to explain and communicate them clearly and successfully to faculty, staff and students.
Works with administrative offices (Human Resources, Information Technology Services, University Facilities, University Registrar, Business Office and Student Affairs, and others) to analyze current communication practices and improve collaboration, communication, transparency, and accountability.
Collaborates with Communications staff and campus communicators to ensure alignment and consistency of internal and external messaging.
Works with Communications staff to research, develop, and implement appropriate and effective tools for content distribution, including an employee intranet, newsletters, email bulletins and campus calendar.
Plans, writes and edits content for internal communications channels, including web, email, social media and print.
Monitors and assesses utilization of internal communication media to determine effectiveness.
Supervises Assistant Director of Internal Communications. Completes annual PATH review process. Provides ongoing feedback and leadership of function.
Oversees dissemination of daily news brief to keep key staff abreast of relevant higher education news stories and trends.
Oversees local media relations efforts, including the promotion of employee news and campus events to local media and a comprehensive hometown release program to promote student awards and recognition in their hometown print, online, broadcast and social media.
Advises Communications leadership on communications issues and concerns within the university community.
Provides crisis communications support to ensure adequate and appropriate communications to W&L's internal audiences.
Additional related duties as assigned.
Strategic Thinking - Able to implement department strategic objectives into actionable plans and goals. Makes departmental goals and priorities clear to team and explains relevance to each person's job. Collects and assesses information on multiple and relevant factors to develop policies and make critical strategic decisions. Demonstrates a clear understanding of detailed financial factors that drive departmental budget (e.g., position requests, hidden costs, impact on morale) when considering decisions.
Change Adaptability - Understands the effects of change on the work group and proactively clarifies information to help them deal with a changing work environment. Identifies structural process, people changes and solutions to achieve change initiative goals and targets. Encourages new ways of looking at established processes and practices by soliciting ideas and recognizing/rewarding practical innovation.
Communication and Networking - Uses diversified styles of communication (e.g., explains by describing impact or circumstances, etc.) to influence and create buy-in for ideas. Encourages open expression and common understanding of ideas and opinions. Builds networks within and outside own department and leverages these relationships to execute specific plans and initiatives.
Drive for Results - Inspires learning within work group by identifying key knowledge areas and sources and facilitating knowledge sharing. Takes full responsibility for unforeseen delays/issues, openly communicates situation and quickly adjusts plans, resources for the best possible outcomes. Proactively looks for areas to improve quality of services to ensure customer satisfaction.
Talent Development - Demonstrates understanding of career aspirations of individual work group members and provides structured feedback to them. Encourages greater involvement and provides timely rewards and recognition for efforts. Builds informal relationships with work group. Encourages others to share issues that could hinder achievement of work goals.
B.A. in English, Journalism, Communications or related field required. Minimum of 5-7 years of demonstrated success in developing and implementing organizations communications programs and strategies. Strong working knowledge of communications best practices and ability to guide university messaging with diplomacy, tact, and sensitivity for all audiences.
Proficiency in communications software and tools for web content management, blogs, intranets, social media, presentations and photo-editing. Ability to develop and deploy technology to further communications goals. Excellent storytelling abilities and the capacity to frame W&L's current and evolving story in a clear and compelling way to W&L faculty, staff and students.
Demonstrated success developing and implementing effective communications plans. Experience collaborating with digital and design teams on internal communication efforts. Excellent verbal communication, writing, editing, and proofreading skills. Excellent team and relationship-building skills. Ability to work closely and effectively with a diverse group of individuals across the organization who have varying degrees of communications and technical skills and interest in order to support W&L’s communication goals. Ability to translate complex ideas into language easily comprehensible to all audiences. Capacity to manage multiple deadlines and projects effectively. Familiarity with higher education organization and operations--particularly in a liberal arts environment--preferred.
Repetitive movement of the hands, wrists and or fingers.
Fingering: Picking, pinching, typing or otherwise working, primarily with fingers rather than with whole hand or arm as in handling.
Grasping: Applying pressure to an object with the fingers and palm.
The worker is not substantially exposed to adverse environmental conditions (as in typical office or administrative work). Sedentary work: Exerting up to 10 pounds of force occasionally and/or a negligible amount of force frequently or constantly to lift, carry, push, pull or otherwise move objects, including the human body.
Sedentary work involves sitting most of the time. Jobs are sedentary if walking and standing are required only occasionally and all other sedentary criteria are met.
Review of applications will begin December 2, 2019 and continue on a rolling basis until the position is filled. Applicants should submit the following materials at
list of three professional references with contact information
three writing samples, including short features, profiles or fundraising collateral. Links to online publications are acceptable.
Equal Employment Opportunity Statement
Washington and Lee is an Equal Opportunity Employer. As such, we are interested in candidates who are committed to high standards of scholarship, performance and professionalism and to the development of a campus climate that supports equality and diversity in our faculty, staff and student body. Job description requirements are representative, but not all?inclusive of the knowledge, skill, and abilities needed to successfully perform this job. Reasonable accommodations may be made to enable qualified individuals with disabilities to perform essential functions.
Statement of Commitment to Diversity
Washington and Lee affirms that diverse perspectives and backgrounds enhance our community. We are committed to the recruitment, enrichment, and retention of students, faculty, and staff who embody many experiences, cultures, points of view, interests, and identities. As engaged citizens in a global and diverse society, we seek to advance a positive learning and working environment for all through open and substantive dialogue.
About Washington and Lee University
Washington and Lee University is an independent liberal arts university founded in 1749, named for an early benefactor (George Washington) and an innovative president (Robert E. Lee). The campus is a national historical landmark, the city offers small-town charm, and the Allegheny and Blue Ridge Mountains provide unparalleled surroundings. Students govern themselves in a community based on trust and honor. The faculty of teacher-scholars pursues a student-oriented approach to scholarship and nurtures lifelong relationships with the pupils. The curriculum blends traditional liberal arts and sciences with pre-professional programs in business, journalism and law. W&L prepares graduates for a life of learning, achievement, leadership, service and engaged citizenship in a global society.