Heinz College for Information Systems and Public Policy and the College of Fine Arts at Carnegie Mellon University seeks an adjunct instructor for a class titled “Market Research in the Entertainment Industry” for the Master of Entertainment Industry Management program based in Los Angeles, CA.
The Market Research in the Entertainment Industry is a four-week core class that covers the primary applications of market research used across several entertainment industries, including film, television, music, video gaming and social media. There is a focus on general research principals as well as the basics of good research practices in any business or industry. This class is not intended to prepare students for careers in market research, although several recent graduates of this program have found jobs at research companies. Rather, it is meant to equip students with the knowledge they will need to understand and evaluate the research findings they will encounter as entertainment industry executives.
Objectives for the course include the following:
Identify the practice of marketing entertainment content in a variety of platforms, especially movies, television, gaming, music, and social media and the role of research in that practice.
Identify the ways that research can make executives more effective in their jobs as marketers, content developers and company executives.
Present how research can connect entertainment executives with the audiences and purchasers of the content they produce and market.
Demonstrate what research can do and, just as importantly, what it cannot do.
In addition to creating lectures on the research industry, instructors are encouraged to achieve the learning objectives of the course by other means, including Introductions to guest speakers, facilitating meeting with entertainment industry professionals in the classroom, helping to prepare survey data, and coaching students as necessary.
Please note that although Carnegie Mellon University’s main campus is located in Pittsburgh, PA, the entirety of this adjunct position will be occurring in Los Angeles (at the North Hollywood offices).
About Heinz College
The Heinz College of Information Systems and Public Policy is home to two internationally recognized graduate-level institutions at Carnegie Mellon University: The School of Information Systems and Management and the School of Public Policy and Management. This unique colocation combined with its expertise in analytics set Heinz College apart in the areas of cybersecurity, health care, the future of work, smart cities, and arts & entertainment. In 2016, INFORMS named Heinz College the #1 academic program for Analytics Education. For more information, please visit www.heinz.cmu.edu.\
About the College of Fine Arts
The College of Fine Arts oversees the Schools of Architecture, Art, Design, Drama, and Music; along with its associated centers, studios, and galleries. The College of Fine Arts (CFA) has its roots in 1900, when the institution was first founded as Carnegie Technical Schools. The School of Fine and Applied Arts was one of the original four schools within Carnegie Technical Schools and later became the College of Fine Arts. Officially founded in 1905 as the first comprehensive arts learning institution in the United States, CFA has educated outstanding artists, architects, designers, theater artists and musicians who have made important contributions to culture in the United States and the world for almost a century.
About the Master of Entertainment Management Program
With the dual-city Master of Entertainment Industry Management (MEIM) program, students spend their first year in Pittsburgh honing their management and leadership abilities. The second year of the program is based in Los Angeles where students do a full-load of classes and a full-time internship in the entertainment industry. In addition, students take part in cohort trips to film festivals including Sundance, SXSW and Cannes. Providing greater quantitative management and strategic skills than a film school and more entertainment-relevant coursework and experiences than a business school, MEIM prepares graduates to have an impact on development, marketing, production, distribution and strategy at all levels across a global entertainment marketplace.
Carnegie Mellon (www.cmu.edu) is a private, internationally ranked research university with programs in areas ranging from science, technology and business, to public policy, the humanities and the arts. More than 12,000 students in the university’s seven schools and colleges benefit from a small student-to-faculty ratio and an education characterized by its focus on creating and implementing solutions for real problems, interdisciplinary collaboration and innovation. A global university, Carnegie Mellon’s main campus in the United States is in Pittsburgh, Pa. It has campuses in California’s Silicon Valley and Qatar, and programs in Africa, Asia, Australia, Europe and Mexico.