Suffolk's Division of Communications, including its Offices of Marketing & Communications (OMC) and Public Affairs (OPA), consists of storytellers, professional strategists, writers, designers, and multimedia producers offering a depth of expertise in a variety of media. We tell the story of the University across a range of audiences and media producing everything from news and feature pieces, to long and short form videos, collateral and advertising, and web and social media content.
Working within OMC, the Writer/Editor will play a critical role in helping to drive Suffolk University's institutional brand and strategic goals forward through the development of innovative and targeted copywriting. This person in this position will craft copy that informs, compels, promotes, engages, and influences our audiences which include prospective and current students and families, influencers, faculty and staff, the Boston community, and alumni. S/he will produce copy for use across the marketing spectrum, from digital, to print collateral, and other advertising and communications platforms.
The qualified candidate will be a smart, creative writer who will work closely with a cross-functional team to develop strategically-inspired and creatively-led ideas. S/he must be willing and able to do the groundwork necessary to craft well-conceived, fully-informed content--diving into research, meeting with and interviewing stakeholders, cultivating an in-depth understanding of the program, initiative, etc. The Writer/Editor will conceptualize, write, revise, edit, and proofread digital and print projects that drive and support the brand vision and deliver against strategic institutional goals. This person must be able to produce long copy, short copy, scripts, social posts, and be a master of the headline.
Conceptualize, write and edit compelling copy that conveys the institution's brand message
Write and edit for marketing campaigns that deliver on strategy and meet project objectives
Craft copy appropriate to channel and format, including emails, landing pages, websites, social media, direct mail, advertising, etc., as well as design and intended audience
Second-edit and proofread project copy, as needed
Follow trends in communication, marketing, and higher education, to identify those that may impact or influence the department's work
Work with the OMC team to meet University needs; performing other duties as assigned
Apply writing strategies for the digital world, integrating SEO best practices into all web content
Proactively identify content/copy gaps and inconsistencies in University communications
Collaborate with the OMC editorial team and other University communications colleagues to ensure appropriate and consistent usage of University brand voice and tone and in the establishment, maintenance, and education of editorial standards/style
Bachelor's degree in journalism, marketing, advertising, or communication; graduate degree preferred
5+ years marketing communication experience, preferably in higher education; agency experience is also valuable
Proven content writing and copywriting experience across all mediums
Knowledge of digital marketing tactics, including SEO, email marketing, content marketing and web analytics
Excellent research and interviewing skills
Exceptional attention to detail and strong listening skills
Highly organized, flexible and able to manage multiple projects under tight deadlines while maintaining a high level of quality and accuracy
Proficient in Microsoft Office and other collaboration, content management, and asset management systems
Strong portfolio that demonstrates creativity, expertise, and attention to detail
Internal Number: oRsicfwx
About Suffolk University
Located right in the heart of downtown Boston, Suffolk University gives its students unparalleled access to the city and all it offers.Our college green is the Boston Common. We are steps from dozens of historic sites like the Old State House, Faneuil Hall, and the Massachusetts State House. We have no real boundaries to our campus' Boston and Suffolk blend together. That means our students have incredible access to a wealth of opportunities, whether it's museums and restaurants or internships and co-ops. At the same time, we also take pride in being a personal, student-centered school, where faculty and administrators know students by name. We take the time to recognize each student's promise, figure out what makes him or her tick, and build important mentoring relationships.As we have done since our founding, we strive for one thing at Suffolk: give students the tools they need to be successful, smart, and satisfied at whatever they choose to do.