Second level professional communications work in the areas of marketing and public/internal relations, responsible for programmatic communications and marketing planning and implementation, content creation, and project management, particularly of key educational and outreach events.
Communication and Marketing Duties – 60%
• Develop and implement a marketing plan to assure university, community, and partner awareness of available CGHSR programs, resources, and impact. • Develops communication and marketing plans for events, services, and activities that are in line with a greater department communications and/or marketing strategy. Acts as PR and Media Coordinator, developing all advertising, marketing and public relations materials to promote and reinforce the strategic communication plan. Does occasional video and photography work. • Design invitations, fliers and announcements for department events and exhibitions. • Create specialized or technical materials for marketing, publication, and/or public or internal relations that incorporate both written and graphic work, and utilize multiple media methods. • Engage with other University colleges and departments, the media, or the public on questions, comments, or requests for information. Draft responses to news publications for information related and concerning the University of Minnesota. • Develop marketing materials for prospective student participants. Identify promotional or advertising opportunities, analyze existing markets; coordinate and monitor the use of CGHSR brands. • Curate content, oversee the production, manage list for the e-Newsletter via Mailchimp. • Maintains the department’s current website. Work with OACA Communications to create a visually exciting site that fits within the set format. SKILLS NEEDED: extensive Adobe Suite (Photoshop, InDesign, Illustrator), Premier/Final Cut Pro, Drupal, Mail Chimp, Google Suite, Word, PowerPoint; a necessary and sophisticated aesthetic to create graphics that compete with other art institutions. • Also develops and maintains the department’s Facebook, Twitter, Instagram, and YouTube pages. Analyzes web usage to identify trends in new media communication tools and social media.
Public Engagement and Educational Event Duties – 30%
• In collaboration with CGHSR team, create, implement, analyze, and evaluate the Center’s signature programs and educational outreach events related to global health, health equity, and health systems in both domestic and international settings. Portfolio includes the annual QP Lecture, Global Health Day, and Global Health Case Competition, and engagement events featuring visiting scholars as appropriate. • For the projects listed above, develop and manage timeline, work-plan, budget, and project deliverables.
Center Administration 10%
• Contribute to Center-wide efforts such as planning, reporting, and budgeting. • Manage vendors, contractors, technology specialists, etc as needed. • Draft reports and funding applications as required. • Participate in Leadership Council and other advisory meetings. • Participate in University-wide and ad-hoc workgroups as requested. • Keep current with developments in the field, and continued professional development. • Assist with other duties as assigned.
This position will work with key partners to develop, shape and implement the various methods in which CGHSR connects with key communities within and beyond the U, and with all of our stakeholders. Primary focus will be in developing online communications and engagement events.
All required qualifications must be documented on application materials.
Required Qualifications: • Bachelor’s degree in Communications, Journalism, Marketing, Public Health, International Relations or related field plus 2 years professional experience, or 6 years combined equivalent education and experience. • Two years of experience with Web authoring software such as Adobe Suite (Photoshop, InDesign, Illustrator), Premier/Final Cut Pro, Drupal, Mail Chimp, Google Suite, Word, PowerPoint, and social media (Facebook, Twitter, Instagram, and YouTube). • Ability to collaborate effectively with a variety of individuals/organizations, including faculty, community organizations, global partners, and funding agencies. • Excellent oral and written communication skills including proofreading, spelling, and grammar on telephone, email, and face-to face. • Highly developed interpersonal skills.
Preferred Qualifications: • Demonstrated interest in working with diverse, multicultural communities and/or in international settings. • One-year experience working to support an academic unit in a college or university setting or in a related field. • Prior experience handling and organizing various prints, slides and digital image cataloging. • Proven ability to work both independently and in a team environment. • Successful problem solving and decision making skills. • Excellent organizational skills, to include multi-tasking and time management. • Ability to lift and carry up to 30 pounds (on occasion). • Ability to work some evenings and weekends.
Internal Number: 336060
About University of Minnesota, Twin Cities
The University of Minnesota, founded in the belief that all people are enriched by understanding, is dedicated to the advancement of learning and the search for truth; to the sharing of this knowledge through education for a diverse community; and to the application of this knowledge to benefit the people of the state, the nation, and the world.