Job Description Summary: The Social Media Specialist will report to the Director of Community Engagement and be a key member of the Global Marketing and Communications unit. This position is responsible for organizing and managing dozens of affiliated university social media accounts. The person in this position will also craft social media content that promotes enrollment and enhances the reputation of the University and its unique global brand. The person in this position will also assist the Director of Community Engagement in deploying and monitoring the annual U.S. News & World Report engagement campaign and other duties as assigned by the Director of Community Engagement, the Senior Director of Communications and the Chief Communications Officer.
Minimum Qualifications Undergraduate degree in Marketing, Communications, Public Relations, Journalism, a related field, or equivalent preferred. Excellent use of the English language. Attention to detail, strong writing, editing and communications skills. Experience with social media advertising and business management platforms. Understanding of SEO and how to incorporate SEO strategies into social media content. Advanced knowledge and skills related to building and maintaining social media accounts in a professional setting. Able to tell a story with words and visuals, with excellent written communication and grammar. Strong technical background with advanced computer skills and knowledge of HTML and CSS. Knowledge of graphic design best practices, principles and software preferred, including working knowledge of Adobe Creative Suite. Strong experience with client relations and a strong track record of improving client relationships. Strong understanding of all social media platforms, including but not limited to Facebook, Twitter, Instagram, Snapchat, YouTube, LinkedIn, and other platforms, both as a marketer and as a user. A fun, creative personality with a great sense of humor, good interpersonal skills, working effectively in a team environment; someone who can negotiate approvals diplomatically, and maintain composure under pressure.
Preferred Qualifications five or more years of post-college experience working for a non-profit or business and managing social media accounts.
Essential Duties Initiates and completes social media projects; gathers, edits, writes and organizes social media content including optimization for search, reporting/analytics, content development and works with agency and internal partners Responds to requests from internal departments, including creating and routing content and scheduling posts. Develops and communicates a system to post social media messages over multiple platforms as needed, and develops a Content Calendar to support that system. This Content Calendar should include topics, content, specific posts and media that ensures message alignment. This calendar will be shared in real-time with the Public Relations, Strategic Communications and Marketing departments within GMC, and with regional directors, as needed. This calendar will contain content ideas for an entire year. Monitors social media channels and develops analytical reports on university social media accounts and audience engagement. Effectively incorporate images, video and dynamic content into social media content in a manner that communicates the universitys global brand. Maintains editorial writing quality, adheres to standard guidelines for social media postings. Identifies ways of leveraging social media to drive awareness, advocacy and enrollment intent for the University. Works closely with internal teams (Community Engagement, Public Relations, Creative Services and Strategic Communications, along with the Web Team) to assure social strategy efforts are followed. Sets goals, prioritizes tasks with assistance, estimates time lines, works within deadlines, reports progress and setbacks to stakeholders. Builds relationships with social media coordinators throughout the University network. Works with the Director of Community Engagement to develop and deploy the annual U.S. News & World Report engagement plan. Supports that director in developing advertisements and messaging for that plan and monitoring results. Attends University events and provides live feeds and other coverage on various social platforms as needed. Shares best practices for social media throughout the University network and may be called upon to instruct units about those best practices. Will manage individual projects and participate in team projects. Other duties as assigned.
Webster University is committed to creating a diverse environment and is proud to be an equal opportunity employer. We are committed to maintaining a culturally and academically diverse faculty and staff of the highest caliber. Accordingly, Webster University provides equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender, gender identity, national origin, ethnicity, age, protected veteran or disabled status, genetic information, or any other characteristic protected by applicable law.
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With its home campus in St. Louis, Missouri, USA, Webster University comprises an action-oriented global network of faculty, staff, students and alumni who forge powerful bonds with each other and with their communities around the globe. Founded in 1915, Webster is a private non-profit university with students studying at campus locations in North America, Europe, Asia and Africa and in a robust learning environment online. The university is committed to ensuring high-quality learning experiences that transform students for global citizenship and individual excellence.