Full Time - Mid-Level (Senior Producer, Reporter, Editor)
Content Creation, Content Management, Social Media
4 Year Degree
WHAS11, TEGNA's ABC affiliate in Louisville, is searching for an experienced and passionate Senior Producer of Digital Content to oversee the day to day production of content across all WHAS11 digital, mobile, app and social media platforms with an audience-first focus across all screens.
The Senior Content Producer reports to the Director of Digital Content and is a member of the Digital Content Team. The Senior Producer will work with the Digital Director and News Director to create content plans for daily news, develop ongoing projects, create and help execute content and help grow the One Content workflow.
This person will help grow and engage WHAS11 News audiences across all screens.
The ideal candidate utilizes social listening and is able to explain digital data and analytics and use the information in content decision making throughout the day.
Other responsibilities include:
Using metrics and social listening to find, pitch and produce unique content and story angles.
Knowing metrics such as Google Analytics, Chartbeat, CrowdTangle, Facebook Insights, YouTube Analytics, Push Alerts, etc.
Assist with the development and grow of the digital content team with ongoing training and feedback.
Coordinates and leads the digital content team efforts in daily content, original digital content and special projects focused on media rich, interactive digital experiences.
Focuses on accuracy and balance in digital articles and social content.
Oversee on platform story selection, posting, and overall quality
Helps ensure content is maximized to drive KPIs (SEO headlines, related links, embeds).
Be vocal at the newsroom editorial meetings to help with editorial decisions based on social listening, digital data and real-time
Helps foster environment that champions original, digital-first content production.
Champion aggressive coverage of breaking news for digital/social platforms through breaking news alerts, live streams, social posts and web articles.
Makes sure everyone understands all assignments and content being produced for all platforms.
Make sure digital producers are trained, have access to and are using tools provided by WHAS11 and TEGNA
Assists with story planning and logistics to produce digital first, engaging storytelling through articles, videos, photo galleries, social media, push alerts, live streams and interactive elements.
Minimum 3 years managing, producing and showcasing digital and social content in a newsroom
Experience in a leadership position
Working knowledge of Content Management Systems, Basic HTML, live stream technology and social media algorithms such as Facebook
BS/BA in related field - journalism, communications, broadcast
About WHAS 11/TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.