Manager, Social Media Strategy

Responsibilities

NBC Universal is looking for a Manager of Social Media Strategy for NBCLX, a new brand dedicated to telling stories in our local communities that compel our audience to engage and take action. The Manager of Social Media Strategy will play a crucial role on the digital team by leading social media strategy, engagement and innovation.
The Manager of Social Media Strategy’s primary responsibility is to grow NBCLX brand visibility and audience across all social platforms. S/he will accomplish this by creating effective social media strategies and producing innovative and engaging content. S/he must be a strong communicator and leader who will work closely with on-air talent and NBCLX journalists on best practices for social platforms as well as content promotion. S/he will create and publish high-quality, consistent and compelling social media content that speaks to the LX audience. S/he will utilize social media properties to engage users and establish an interactive social media environment that extends the brand’s reach and influence. The chosen candidate will use analytics tools to identify trending topics, increase social media effectiveness and track overall performance. S/he will also contribute to overall digital efforts, including content development and coverage. The ideal Manager of Social Media Strategy is a strong, engaging writer with experience creating unique content aimed at a younger audience. S/he must have excellent news judgment, attention to detail, and organizational ability, as well as a firm grasp of how younger news consumers use existing and emerging platforms. The right candidate has experience working on breaking news deadlines and thrives in a fast-paced, high-volume environment. S/he knows how to identify stories that matter to the LX audience and make them shine on multiple platforms. The Social Media Producer will report to the Digital Director.