Information Specialist, Digital Communications, UTIA Marketing %26 Communications

PositionX2037 Information Specialist, Digital Communications

Location University ofTennessee, Institute of Agriculture, Marketing & Communications, Knoxville,TN

EffectiveDate: December 1, 2020

Salary andBenefits: Salary is commensurate with training andexperience. Benefits include grouphospitalization and life insurance, State Employees Retirement; Worker'sCompensation; sick and annual leave; numerous University of Tennessee and statebenefit programs, including liberal time off for holidays and longevity payafter three years of service, reimbursement for official travel.

Job Description: The Digital Communications Specialist willwork daily on web content and e-communication tools to support the Institute'smission of providing Real-Life Solutions to the state of Tennessee and beyond.The primary functions of this position include:

• Leads the development, creation, design, analysis, and management of the UTIA homepage and associated informational pages in support of the Institute's mission.

• Leads the development of the Marketing and Communications team site which includes downloadable content for UTIA faculty and staff.

• Creates and monitors web pages and subsites. Manages content and updates images, documents, and libraries regularly.

• Works with media relations team to post news stories and ensure integration with social media.

• Creates and maintains consistent development and accessibility standards.

• Monitors visitor activity and engagement on the website to determine effectiveness of content.

• Works closely with the IT department and UTIA leaders to provide web solutions to support departmental, unit, and Institute goals.

• Develops, designs and sends e-communications on behalf of administrative leaders.

• Serves as administrator of e-communication tools such as MailChimp and Imodules.

• Monitors open rates and activity using these tools to determine effectiveness of the communication and provides regular reporting.

• Provides graphic design assistance in creating digital forms and graphics, and other communication pieces consistent with the UTIA brand.

TheInformation Specialist reports to the Vice Chancellor of Marketing andCommunications.