Full Time - Entry or Early Career Level (Specialist, Coordinator, Associate, Interns)
Content Creation, Editorial, Social Media
4 Year Degree
13News Now (WVEC), TEGNA’s ABC station in Norfolk, is looking for a Digital Content Producer who thrives in a fast-paced, creative environment and has a vision for what news and other content can and should be on digital, social, and streaming platforms.
If you’re outside of the box, we want to hear from you!
The person who joins us in this position will have an audience-first approach in producing and sharing 13News Now content across all platforms including the 13News Now app. We operate as one content team in our newsroom, which means the digital content producer will work closely with other content creators including broadcast producers, photojournalists, and reporters.
13News Now Digital Content Producers are leaders in the newsroom. They enterprise and develop quality content that follows the highest journalistic standards and provides a rich experience for our audience. They’re storytellers who are plugged into the community and crush it when it comes to social listening. Digital Content Producers are all about our audience members whenever and wherever they are, and on whatever device they’re using.
Produce audience-first, engaging storytelling through digital articles, videos, social media, push alerts, live streams, and interactive elements
Social listening: monitor social chatter and track trending stories via ChartBeat, CrowdTangle, Google Trends, and our social platforms. Report findings to newsroom
Urgently and aggressively report news online as it happens online
Focus on accuracy and balance in articles and social content through copy editing and training of staff
Produce, shoot, edit videos for 13News Now digital products
Generate web traffic through Search Engine Optimization best practices, website management, app management, push notifications, and application of advanced social media skills
Work with all newsroom team members on content coverage, broadcast-digital coordination, and social listening.
Use digital and social analytics to inform editorial decisions.
Assist reporters and anchors in the creation of native social content.
Implement best practices on 13News Now digital and social platforms.
Ensure newsroom upholds journalistic integrity and the 13News Now brand across platforms.
1-2 years’ experience in digital content production preferred
Ability to handle multiple tasks and projects effectively under deadline pressure
Strong written and verbal communication skills
Excellent organization and time management capabilities
High standard of professionalism and accuracy
Audience-focused, solution-oriented approach
Positive outlook and enjoyment working in a team environment
About WVEC TV/TEGNA
TEGNA Inc. (NYSE: TGNA) is an innovative media company that serves the greater good of our communities. With 47 television stations and two radio stations in 39 markets, TEGNA delivers relevant content and information to consumers across platforms. It is the largest owner of top 4 affiliates in the top 25 markets, reaching approximately one-third of all television households nationwide. Each month, TEGNA reaches 50 million adults on-air and approximately 35 million across its digital platforms. TEGNA has been consistently honored with the industry’s top awards, including Edward R. Murrow, George Polk, Alfred I. DuPont and Emmy Awards. TEGNA delivers results for advertisers through unparalleled and innovative solutions including OTT local advertising network Premion, centralized marketing resource Hatch, and G/O Digital, a one-stop shop for local businesses to connect with consumers through digital marketing. Across platforms, TEGNA tells empowering stories, conducts impactful investigations and delivers innovative marketing solutions. For more information, visit www.TEGNA.com.