| Under limited supervision, this position assists in executing strategies developed by the Public Relations department to build and strengthen the College’s presence and brand. The position plays a crucial role in developing the overall messaging of internal and external communications. This position helps to oversee guidelines and policies for messaging, and provides quality control for communications programs. The position manages internal and external communication directives provided by the Director of Public Relations, supporting communications, marketing, fundraising and overall College strategic objectives. This position requires strong written communication skills, a self-starter and an idea generator who can collaborate well and lead with informal authority.
Essential Duties and Responsibilities:
• Coordinates and posts original, engaging and branded content across MCCC social media channels and all media formats.
• Develops editorial calendars for social content.
• Produces metrics to measure success of social media campaigns.
• Listens across social media platforms for students needing to connect with admissions or advising staff and helps them to do so.
• Coordinates with the owners of social media accounts affiliated with the College and communicates best practices and branding strategies.
• Gathers material for and writes news stories, blogs and articles about College events, institutional and faculty achievements, student and alumni success stories, timely educational issues, program development and more.
• Maintains communication with journalists across multiple platforms, including Twitter, Facebook, and discussion forums; stays abreast of evolving public relations strategies regarding social media and news distribution.
• Monitors media and tracks results from news releases and communication initiatives.
• Manages the College’s email marketing and communications platform, creating email templates, assisting in developing campaigns, drafting messaging content, distributing messages and analyzing results.
• Assists in drafting and distributing news releases and facilitates media/photo interviews. Pitches stories for distribution/publication.
• Edits event stories, publications copy. Contributes stories and photos to websites and publications.
• Attends college-sponsored events and either photographs or manages photographers to capture appropriate images based on the College’s strategic messaging.
• Builds and fosters collaborative relationships with other departments within the organization to stay informed and abreast of new initiatives, programs, etc.
• Delivers quality customer services to both internal and external constituents in a professional, helpful and courteous manner.
• This position requires a flexible schedule including evening and weekend hours and may require travel.
• Performs other related duties as assigned |
