Primary Purpose: Reporting to the Digital Manager, University of the Pacific's Digital Content Specialist is responsible for creation of content for our websites, digital campaigns, email, forms, and other related content. In partnership with the Digital Manager, the Digital Content Specialist ensures all digital experiences align with and support the university's mission, vision, values, brand, reputation and strategic goals. In partnership with the university's three campuses, the Digital Content Specialist conceptualizes, writes, edits, produces and manages web content for the university web site and other digital material with search engine optimization (SEO). Reviews, edits, and approves submitted content for accuracy, grammar, clarity and consistency with university style and strategic brand messaging. Manages and develops content and planning for new websites, campaigns, and social media. Works with faculty, staff and others to assess and address web needs and obtain necessary copy approval.
Essential Functions: 1. Serves a central role in helping Office of Marketing and Communications and External Relations create content for the websites (public and internal) in support of the universitys goals.
2. Gathers, edits, approves and updates new and existing web content for accuracy, clarity, consistency, grammar, style guidelines and strategic messaging.
3. Conceptualizes creative content ideas with clients for internal and external web sites and web applications in universitys Drupal CMS.
4. Implements the designs from the digital designer into the content management system.
5. Collects web and social media reporting data to assist with strategic planning.
6. Helps the university communicate with and market to key audiences through email, blogs, social media channels, electronic news and other channels.
7. Provides content and technical support to content authors in other university departments.
8. Performs other duties as assigned or requested.
Minimum Qualifications: Bachelors degree in marketing, communications, journalism or related discipline Two (2) years demonstrated experience writing, editing and organizing web and/or digital communications projects. Knowledge of Windows, Microsoft Word/Outlook/Excel. Knowledge of content management systems.
Preferred Qualifications: Excellent writing, editing and proofreading skills. Ability to write with clarity and style in a variety of formats, including informational web content, marketing copy and social media posts. Knowledge of working in higher education institution. Knowledge working in Drupal/WordPress. Knowledge working with search engine optimization. Positive attitude, proven ability to work successfully with diverse populations and demonstrated commitment to promote and enhance diversity and inclusion.
Physical Requirements: The physical demands described here are representative but not definitive of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Requires extended periods of sitting and repetitive hand/wrist motion while using computer keyboard and phone. Occasional standing, walking, climbing stairs, bending, stooping and reaching. Occasional lifting up to 25 pounds.
Work Environment/Work Week/Travel: Work performed during standard business hours.
Hiring Range: Commensurate with experience, non-exempt
Background Check Statement: All applicants who receive a conditional offer of employment are required to execute a release and authorization for a background screening.
University of the Pacific is an Equal Opportunity/Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, or protected veteran status.
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Drawing on its rich legacy as the oldest chartered university in California, Pacific is a student-focused, comprehensive educational institution that produces outstanding graduates prepared for personal and professional success. Our student body thrives in Pacific's small classes and dynamic cultural environment, while our distinguished alumni are transforming their communities every day.University of the Pacific is a nationally ranked university with a long tradition of dedicated teaching, small class sizes, practical experience and vibrant residential life. The breathtaking main campus in Stockton, California is home to seven schools and colleges, with more than 80 majors and programs of study. Pacific also has the McGeorge School of Law in Sacramento and the Arthur A. Dugoni School of Dentistry in San Francisco. Total university enrollment is nearly 7,000, with 3,757 undergraduates in an average class size of 19 and a student/faculty ratio of 14:1. Eighty-seven percent of students come from California, with 35 other states and 25 foreign countries also represented.