| Location: Hyde Park Campus Job Description: - Oversees the Universityâ™s social media content calendar to ensure that it contains a robust mix of well-designed and written posts.
- Helps develop and facilitate the social components of brand initiatives and campus events.
- Manages content reviews with leaders from the digital and News team to consistently maintain a reserve of content for the following week.
- Works collaboratively with the UChicago News team and other campus partners to create social media content that aligns with the University of Chicago brand strategy.
- Proposes innovative social media content ideas that continue to drive stronger engagement and manages the production of these projects with UChicago Creative.
- Introduces and leverages new tools to continually enhance the quality of the teamâ™s social media content and the quantity of video assets.
- Focuses on the growth of the Universityâ™s social media audience by regularly introducing different distribution tactics.
- Co-leads monthly sessions with other social media experts from across the University and provide ongoing guidance to build consistency in methods, share best practices, and introduce new approaches.
- Develops and executes the UChicago editorial calendar by collaborating with campus departments to ensure newsworthy and relevant elements are included.
- Uses social media monitoring expertise to analyze trends, identify potential issues, and successfully engage with community members.
- Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity.
- Continues to build higher level knowledge of the University, processes and customers.
- Performs other related work as needed.
Preferred Qualifications Education: - Bachelors degree in communications, marketing, public relations, economics, statistics, finance or related field.
Experience: - 4-6 years of proven success with social media marketing support.
- Extensive and robust background managing social media platforms for business (Facebook, Instagram, LinkedIn, Twitter) and using platform tools (Sprinklr, Sprout Social, etc.).
- Strong knowledge of social listening tools (i.e. Crimson Hexagon, Netbase, Radian6, etc.), website analytics platforms (i.e. Google Analytics), social channel data (i.e. Facebook Insights, Twitter Analytics), and dashboard tools (Tableau, etc.).
- Working knowledge with Cision, Meltwater or another PR content marketing software.
- Proficient with paid media tools (Facebook Ads Manager, etc).
- Proven success building collaborative relationships across departments.
Preferred Competencies - Strong ability to plan and craft best-in-class social media content.
- Deep interest and passion for social media and emerging technologies.
- Understanding of âœsocial firstâ content principles including the latest social format specifications, restrictions and guidelines.
- Strong written and verbal communication skills.
- Manage multiple projects in a fast-paced environment.
- Self-motivated and always curious with a positive attitude.
- Attention to detail and organization.
Application Documents - Resume/CV (required)
- Cover letter (preferred)
The University of Chicago is an Affirmative Action/Equal Opportunity/Disabled/Veterans Employer and does not discriminate on the basis of race, color, religion, sex, sexual orientation, gender identity, national or ethnic origin, age, status as an individual with a disability, protected veteran status, genetic information, or other protected classes under the law. For additional information please see the University's Notice of Nondiscrimination. Staff Job seekers in need of a reasonable accommodation to complete the application process should call 773-702-5800 or submit a request via the Applicant Inquiry Form. The University of Chicago's Annual Security & Fire Safety Report (Report) provides information about University offices and programs that provide safety support, crime and fire statistics, emergency response and communications plans, and other policies and information. The Report can be accessed online at: securityreport.uchicago.edu. Paper copies of the Report are available, upon request, from the University of Chicago Police Department, 850 E. 61st Street, Chicago, IL 60637. |
