Oversees the Universityâ™s social media content calendar to ensure that it contains a robust mix of well-designed and written posts.
Helps develop and facilitate the social components of brand initiatives and campus events.
Manages content reviews with leaders from the digital and News team to consistently maintain a reserve of content for the following week.
Works collaboratively with the UChicago News team and other campus partners to create social media content that aligns with the University of Chicago brand strategy.
Proposes innovative social media content ideas that continue to drive stronger engagement and manages the production of these projects with UChicago Creative.
Introduces and leverages new tools to continually enhance the quality of the teamâ™s social media content and the quantity of video assets.
Focuses on the growth of the Universityâ™s social media audience by regularly introducing different distribution tactics.
Co-leads monthly sessions with other social media experts from across the University and provide ongoing guidance to build consistency in methods, share best practices, and introduce new approaches.
Develops and executes the UChicago editorial calendar by collaborating with campus departments to ensure newsworthy and relevant elements are included.
Uses social media monitoring expertise to analyze trends, identify potential issues, and successfully engage with community members.
Solves a range of straightforward problems, as work assignments are difficult and broad in nature, usually requiring originality and ingenuity.
Continues to build higher level knowledge of the University, processes and customers.
Performs other related work as needed.
Bachelors degree in communications, marketing, public relations, economics, statistics, finance or related field.
4-6 years of proven success with social media marketing support.
Extensive and robust background managing social media platforms for business (Facebook, Instagram, LinkedIn, Twitter) and using platform tools (Sprinklr, Sprout Social, etc.).
Strong knowledge of social listening tools (i.e. Crimson Hexagon, Netbase, Radian6, etc.), website analytics platforms (i.e. Google Analytics), social channel data (i.e. Facebook Insights, Twitter Analytics), and dashboard tools (Tableau, etc.).
Working knowledge with Cision, Meltwater or another PR content marketing software.
Proficient with paid media tools (Facebook Ads Manager, etc).
Proven success building collaborative relationships across departments.
Strong ability to plan and craft best-in-class social media content.
Deep interest and passion for social media and emerging technologies.
Understanding of âœsocial firstâ content principles including the latest social format specifications, restrictions and guidelines.
Strong written and verbal communication skills.
Manage multiple projects in a fast-paced environment.
Self-motivated and always curious with a positive attitude.
Attention to detail and organization.
Cover letter (preferred)
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Internal Number: JR09626
About University of Chicago (UC)
One of the world's premier academic and research institutions, the University of Chicago has driven new ways of thinking since our 1890 founding. Today, UChicago is an intellectual destination that draws inspired scholars to our Hyde Park and international campuses, keeping UChicago at the nexus of ideas that challenge and change the world.