GENERAL STATEMENT OF DUTIES: Responsible for all web development, design, and content for Augsburg University and Luther Seminary; establish web standards and strategy for both institutions.
Work with Marketing and Communication department to coordinate department and institution-wide communication initiatives from planning to execution; develop and implement new and effective electronic communication vehicles for internal and external audiences.
Build and customize WordPress themes, plugins; other front-end web development work as needed.
Work with website content managers to ensure website content is accurate, follows accessibility and usability best practices, and adheres to brand standards.
Write and update parts of the current website content and other electronic communication vehicles to ensure timely and accurate information that is consistent and relevant across all areas of the university and seminary; direct other Marketing and Communication staff in updating web content.
Oversee the development and implementation of ongoing training programs for website content managers to educate them on website management, user experience (UX) best practices, and accessibility standards.
Coordinate communications efforts, working directly with the creative and editorial teams and others, toward a re-invention of communication strategies leveraging communication tools.
Serve as the primary liaison between the Office Marketing and Communication and the Information Technology division, acting as a coordinator for projects that overlap both groups.
Provide technical support for all marketing projects: includes web and new media support in addition to other technologies that would benefit the office's mission and workflow; serve as a technical consultant for all web-related projects on campus.
Use Google Analytics and other tools to measure and improve website performance and lead generation; provide recommendations for search engine optimization (SEO) of website content
Responsible for the institutions' online content management systems, from initial selection to maintenance to transition to new systems: will train and direct marketing employees in the daily operations of the CMSs.
Develop and integrate emerging communication methods and technologies to enhance the user experience and the institutions' communication channels; coordinate complex, interactive multimedia content (including video and audio).
Supervise Web and Email Coordinator and student workers, providing guidance around institutional and departmental priorities.
ADDITIONAL EXAMPLES OF WORK PERFORMED:
Make editorial recommendations about what should receive attention based on strategic priorities; communicate these stories and activities effectively using traditional and new media.
Serve as a contact for electronic communication-related questions, issues, and ideas for the institutions; analyze internal information to identify and prioritize communication opportunities.
Maintain positive working relationships with the departments that underscore confidence in Marketing and Communication; solicit and publish graphic-rich news and information from across both institutions; work collaboratively with all divisions and departments to ensure effective use and consistent integration of institutional communications vehicles.
All other duties as apparent or assigned by supervisor(s).
Bachelor's degree and three years relevant experience required.
Knowledge of optimizing images for web through Photoshop or other tools.
Strong knowledge of WordPress, including back-end development such as creating and editing themes and plugins.
Strong knowledge of best practices for web design, including user experience (UX) and web accessibility standards (WCAG 2.1 AA).
Ability to use Google Analytics to generate reports on website performance.
Strong technical aptitude; ability and willingness to investigate and master new technologies.
Strong knowledge of search engine optimization best practices.
Familiarity with writing styles for marketing/communication, features, web and news media; familiarity with technical writing.
Creative, assertive and self-motivated.
Excellent interpersonal skills, strong organizational skills, strong oral and written communication skills.
Understanding of relevant organizational and business processes.
Ability to multi-task and maintain deadlines.
Ability to work effectively and collaboratively in a diverse work environment.
Ability to be attentive to details, be accurate, be precise.
Ability to lead/teach and mentor others.
Ability to work effectively in a team environment; and work independently with little supervision.
Ability to reason/analyze; maintain confidentiality; and demonstrate patience, understanding.
Ability to show initiative; organize workflow; manage one or more projects; and handle frequent interruptions.
WORK ENVIRONMENT AND PHYSICAL DEMANDS:
Typical work environment is an office, working at a desk for long periods of time.
DISCLAIMER: To perform this job successfully, an individual must be able to perform the primary job responsibilities with or without reasonable accommodation. The above statements are intended to describe the general nature and level of work being assigned to this job. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of individuals in the job. This job description is not an employment agreement and/or an expressed or implied employment contract. Management has the exclusive right to alter this job description at any time without notice.
Augsburg University offers more than 50 undergraduate majors and nine graduate degrees to more than 3,500 students of diverse backgrounds. The student-faculty ratio is 13:1 and is characterized by strong teaching in small classes.
The University's Mission
Augsburg University educates students to be informed citizens, thoughtful stewards, critical thinkers, and responsible leaders. The Augsburg experience is supported by an engaged community that is committed to intentional diversity in its life and work. An Augsburg education is defined by excellence in the liberal arts and professional studies, guided by the faith and values of the Lutheran church, and shaped by its urban and global settings.
Located in the heart of the Twin Cities, Augsburg’s main campus surrounds Murphy Square, the oldest park in Minneapolis. The University of Minnesota West Bank campus and the University of Minnesota Fairview Medical Center are across the street from Augsburg, with the Mississippi River and the Seven Corners theatre district just a few blocks away.
The 23-acre campus consists of a mix of historic and newer buildings that reflect the contemporary needs of the academic pr...ograms. Augsburg’s newest signature academic building, the Hagfors Center for Science, Business, and Religion, opened for classes January 8, 2018. In addition to its Minneapolis campus, Augsburg has a location in Rochester, Minnesota, and maintains international sites and staff in Mexico, Nicaragua, and Namibia.