The Communications Officer enhances the reputation and online presence of the Department of Radiology at Columbia University Irving Medical Center by developing strategic communications plans for social media and web content across multiple platforms. Reporting to the Department Administrator and Chair, the Communications Officer works in close collaboration with the Department's faculty members and leverages the support of resources within the Department and Columbia University Medical Center to effect these communications plans. The incumbent uses analytic data to demonstrate efficacy and guide future decisions related to these communications.
The successful candidate has exceptional writing and research capabilities, mastery of variety of existing social media and e-marketing platforms, and recognizes opportunities to implement emerging technologies.
The Communications Officer manages and updates the Department's websites and serves as webmaster. The incumbent works closely with faculty and CUMC Web Services to proofread and edit content. The incumbent researches, writes, edits, proofreads, and supervises the production and/or review process for all content related to communications on social media and website designs targeting multiple constituencies.
The Communications Officer cultivates a strong understanding of brand identity and works to maintain and promote brand integrity throughout all internal and external marketing efforts.
The incumbent develops and maintains relationships with marketing communications team from the Department's institutional partners to ensure that all internal resources, communications outlets, and related services are leveraged effectively in support of departmental goals.
The incumbent manages the Department's social media accounts including Facebook, Google+, Twitter, and other appropriate platforms. With input from the Office of Development, the Communications Officer develops and edits quarterly e-newsletters and bi-annual printed newsletters. They manage content directed at promoting the philanthropic mission of the department.
The Communications Officer manages email distribution to the greater CUMC community and other targeted internal and external groups, maintains various departmental listservs, and develops and maintains production schedules for various communications projects. The incumbent has a clear command of both the CAN-SPAM Act and HIPAA regulations pertaining to or about communications with or about patients and other audiences.
The Communications Officer acts as a liaison to the Departments of Development, Marketing, Web Services, Public Affairs, and the Faculty Practice Organization for communications activities. The Communications Officer stays abreast of issues and trends in academic medicine and developments within the medical center to keep the writing topical, timely, and accurate. This entails research on a variety of topics important to academic medicine leadership and audiences vested in the medical center's success.
Work with Department leadership to develop communications initiatives in support of identified business goals and strategic priorities.
In consultation with Department's leadership, develop and execute strategic communications plan in support of departmental initiatives across all channels: digital, web, e-marketing, and print.
Collaborate with Marketing team to produce and coordinate a wide range of on-brand marketing materials and literature.
Provide standardized analytics and reports measuring efficacy of social media, web content, e-marketing, and print materials on program growth, patient outreach, branding and other measures of success as deemed by program leadership.
Collaborate with the CUIMC Video studio staff to create and edit faculty video.
Manage projects and contractors as it relates to info-graphic, text, photographic, and audio-based content for a multi-disciplinary program across a variety of medical disciplines. The incumbent will edit photos and create graphics for web content as needed.
Work with faculty leadership to conceive of and implement ideas for participation in social media outlets and coordinated multi-media communications.
Collaborate with the team that execute search engine optimization campaigns. Participate in development and analysis and monitoring of campaigns.
Support community outreach and refer opportunities to existing marketing staff.
Work with patients and families, as is appropriate, to create content for social media, and obtain necessary legal consents in order to publish related content.
Provide timely and standardized responses to comments, questions, and challenges posted on interdepartmental websites and social network outlets; work collaboratively with Empathiq to review faculty online presence to update logistics, monitor ratings, and challenge discrepancies.
Identify new social media and community outreach venues.
Perform other duties as assigned.
Bachelor's degree (or equivalent in education and experience) in marketing, communications, business or related field.
At least Five years of relevant professional and administrative experience is required.
Expertise in Content Management Systems (Drupal or similar) social media platforms, and e-marketing platforms (i-Contact or similar).
Demonstrated ability to work with senior-level executives, in cross-functional teams, and able to supervise staff and outsourced freelance resources.
Strong news reporting, copywriting skills, and ability to communicate complex ideas simply and effectively; healthcare/medical, or technology writing in a deadline-driven atmosphere preferred.
Ability to work independently and take initiative; strong self-starter with excellent listening and communication skills
Ability to work under pressure, undertake multiple tasks simultaneously, coordinate, and direct the work of others, and set goals to meet tight deadlines
Strong production management and organizational experience
Expertise in website content management (Drupal or similar), email marketing (iContact or similar), social media platform management, and experience producing digital content
Proficient in Adobe Creative Suite (Photoshop, Illustrator, and InDesign), Microsoft office suite, and familiar with print layout and design
Knowledge of Facebook, Twitter, Pinterest, Hootsuite, Instagram, Tumblr, Google +, Google Docs, and Email Marketing Software (i.e. iContact or similar). Working knowledge of Google Adwords, Facebook Analytics, Insights, Google Display Network, and custom ad placement.
Equal Opportunity Employer / Disability / Veteran
Columbia University is committed to the hiring of qualified local residents.
Internal Number: 512567
About Columbia University
Columbia University is one of the world's most important centers of research and at the same time a distinctive and distinguished learning environment for undergraduates and graduate students in many scholarly and professional fields. The University recognizes the importance of its location in New York City and seeks to link its research and teaching to the vast resources of a great metropolis. It seeks to attract a diverse and international faculty and student body, to support research and teaching on global issues, and to create academic relationships with many countries and regions. It expects all areas of the university to advance knowledge and learning at the highest level and to convey the products of its efforts to the world.