Classification Title: Public Information Specialist
College/Division: College of Engineering and Computing
Department: CEC College of Engineering and Computing
Advertised Salary Range: $27,527
Advertised Job Summary:
The digital communications specialist works as a part of the College of Engineering and Computing Communications Office to support its strategic communications goals. Under supervision, the position is responsible for maintenance of the CEC's digital marketing platforms, including the website, social media accounts, etc. The position will also support the office through analyzing and tracking web and social media analytics and making recommendations that support office goals. This position will assist with other marketing efforts as needed, including writing and editing stories, photographing events, monitoring media, creating marketing materials, and distributing content.
Website Content and Maintenance: Assist Digital Media Marketing Strategist in building new pages and implementing new tools. Implement a schedule of routine updates to the college's website and facilitate approval process of changes. Accommodate requests from college faculty, staff, and leadership to update information as needed. Liaise with the central communications office to address issues on pages within the university website. Prepare and update images and post news articles as needed.
Website Quality Assurance: Under supervision, apply best practices of digital accessibility, mobile responsiveness and search engine optimization and support other web users in these efforts. Address browser and device compatibility to ensure various computers can access content. Troubleshoot site errors such as misspellings, broken links and accessibility issues as needed. Ensure compliance with UofSC brand standards and CMS guidelines.
Social Media Specialist: Plan and create engaging content for social media distribution which may include photos, videos, stories, links, takeovers, live videos and college announcements. Administrator of all accounts and ensures UofSC brand standards. Support the college social media team by collecting, writing and scheduling social media posts on all platforms. Track online conversations, reply to messages and engage with followers. Implement digital accessibility on all social media platforms. Stay abreast of social media best practices and trends, seeking opportunities that engage our users.
Marketing and Communications: Assist with general marketing and communication strategies across the College of Engineering and Computing. Assist with developing content, writing and editing stories, photographing events, monitoring media, creating marketing materials, and distributing content. Coordinate meetings with stakeholders and maintaining communications calendar. Perform other duties as assigned.
Analytics and Data Management: Use Google Analytics and native social media analytics to make recommendations that support communications strategy. Create and maintain web forms and notifications. Create and track URLs using UTM codes and link shorteners to support marketing objectives.
Advertised Minimum Qualifications :
Full/Part Time: Full Time
Internal Number: 94346
About The University of South Carolina
The University of South Carolina System is comprised of the state’s flagship university in Columbia (founded in 1801 and currently one of the top 50 “Best Colleges” according to U.S. News and World Report), three regional comprehensive universities (USC Aiken, USC Beaufort and USC Upstate), and Palmetto College consisting of four two-year campuses (USC Lancaster, USC Salkehatchie, USC Sumter, USC Union and Fort Jackson/Extended University). Together, the USC System institutions offer more than 450 degree programs on campus and online and are uniquely positioned to meet the state’s educational, cultural, health and research needs. The System employs nearly 14,000 people who work daily to improve the lives of students, fellow South Carolinians and the world. Our diverse engaged faculty and staff enjoy a dynamic and intellectually stimulating work environment.