1. Manages relationships with external media sources. Pursues media coverage creatively and aggressively. Responds to inquiries from national and international news media, student media, the University community and the general public. 2. Enhances the overall quality of media relations for key stakeholders by preparing them for media interviews. Manages relationships with key campus stakeholders with a high degree of professionalism, judgment and understanding of stakeholder goals. 3. Creates compelling story ideas and narratives; produces content for both external and internal channels; writes copy and social media posts and manages content. 4. Plans social media strategies for key University communications and programs. Monitors University social media assets for negative comments or misinformation. 5. Supports short- and long-term communication planning with insights into audiences, channels and culture; coordinates with other communications professionals to achieve institutional goals; leads the communications process within developed standards and protocols. 6. Supports effective response strategies, often in crisis situations requiring 24/7 attention and intense media/public scrutiny, and articulates the University's position via personal interviews or written responses. 7. Produces multimedia content and manages the work of graphic and web designers, student interns, printers, video producers and photographers. 8. Manages communication plans for all stakeholders by understanding the significance of campus initiatives and/or academic work; creates compelling stories and messages to translate the significance through language that is clear and accessible for public awareness. 9. Develops and maintains regular contact with media representatives in multiple disciplines. 10. Maintains the Yale brand and graphic identity standards; supports and maintains standard operating procedures; contributes to digital asset management. 11. May perform other duties as assigned.
Preferred Education: Familiarity with social media channels, Drupal or comparable content management systems, and basic knowledge of graphics programs, including InDesign and Photoshop are preferred but not required. Basic video editing software knowledge is a plus. Experience in higher education is a plus.
Preferred Education, Experience and Skills: Familiarity with social media channels, Drupal or comparable content management systems, and basic knowledge of graphics programs, including InDesign and Photoshop are preferred but not required. Basic video editing software knowledge is a plus. Experience in higher education is a plus.
Required Skill/ability 3: Excellent interpersonal skills, and ability to effectively deal with all levels within the organization.
Work Week: Standard (M-F equal number of hours per day)
University Job Title: Communications Officer
Required Skill/ability 1: Well-developed analytical, oral, and written communications skills.
Required Skill/ability 4: Proven ability to adapt to changing technologies, multi-task and work independently.
Required Skill/ability 2: Excellent proofreading and editing skills.
Bachelor's degree in English, Journalism, Communications or related field and five years of experience in public relations, journalism, television, corporate communications or agency work or an equivalent combination of education and experience. Demonstrated experience in developing communications for a range of media and working with creative professionals in design, photography or video.
Internal Number: 64120BR
About Yale University
Yale University is an American private Ivy League research university located in New Haven, Connecticut. Founded in 1701 in the Colony of Connecticut, the university is the third-oldest institution of higher education in the United States.