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STRATEGIC COMMUNICATIONS MANAGER
University of Washington
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STRATEGIC COMMUNICATIONS MANAGER
University of Washington
Details
Salary:
Open
Type:
Full Time
| As a UW employee, you have a unique opportunity to change lives on our campuses, in our state and around the world. UW employees offer their boundless energy, creative problem solving skills and dedication to build stronger minds and a healthier world. UW faculty and staff also enjoy outstanding benefits, professional growth opportunities and unique resources in an environment noted for diversity, intellectual excitement, artistic pursuits and natural beauty. The College of the Environment has an outstanding opportunity for a Strategic Communications Manager. The Strategic Communications Manager develops, coordinates and executes marketing and communications efforts, strategies, and plans on behalf of the College of the Environment and the University of Washington to reach target audiences including current and prospective donors, state-level influencers, members of the media and internal university audiences. This position is also part of two teams, the College of the Environment Dean’s Office and the University Marketing and Communication’s Office. As you develop into the position, you will become well-versed in both academic programs and central administration, making you a critical linchpin between the offices. Your unique role will identify, recommend and champion storytelling opportunities that leverage the strengths of both teams. The Strategic Communications Manager must be extremely well-organized, exhibit exceptional attention to detail and be able to prioritize and manage multiple projects at the same time. This person must have some strategic planning experience in communications and public relations, as well as technical skills including writing, editing, proofreading, and social media. With support from supervisors, the manager will navigate complex organizational landscapes to drive projects that require different degrees of independence and team-based collaboration. At the UW, diversity is integral to excellence. We value and honor diverse experiences and perspectives, strive to create welcoming and respectful learning environments, and promote access, opportunity and justice for all. As a brand champion for the UW and the College of the Environment, this person must exhibit an appreciation of, a sensitivity to, and respect for a diverse academic environment, inclusive of students, faculty and staff of many social, economic, cultural, ideological, racial and ethnic backgrounds. The UW is committed to creating an environment of inclusiveness where every person feels welcomed and valued. We believe that attracting and retaining diverse staff is crucial to serving the communities where our employees and students work and live. Responsibilities: • Design and implement integrated strategic communications efforts to maximize stakeholder relationships and advance the public mission of UW and the College of the Environment. • Use experience and professional judgment to identify, plan for, and advise on decisions related to controversial, sensitive and/or time-sensitive issues. • Identify, pitch and project manage the development of digital stories and related communications that support key institutional and unit priorities, as well as building and executing content marketing strategies in support of those projects. • Identify, develop, write and edit content that may include environmental science and policy-focused press releases, web stories and social media posts. • Uphold and advance inclusive communications that reflect the diversity values of the College and the UW. • Provide expert public affairs counsel and media training as needed to faculty and staff. • In collaboration with UW News, actively pitch stories to local, regional, national and international media. • Respond to media inquiries and actively assist/facilitate faculty and staff interactions with the media. • Evaluate media coverage and provide regular updates to University and College constituents. • Other duties as assigned. As a UW employee, you will enjoy generous benefits and work/life programs. For detailed information on Benefits for this position, click here. Required Qualifications: • Bachelor's degree in Public Relations, Journalism, Communications, or related field. Equivalent experience may substitute for stated requirements. • 5 years of experience in media relations, marketing, communications and/or writing. Bachelor’s degree or equivalent experience in public relations, English, communications, marketing, journalism or a relevant/related field. • Strong writing and editing skills, particularly the ability to create engaging content out of complex information for audiences with different levels of subject knowledge. • Experience with crisis communications planning and response strategies, including providing counsel to executive leadership. • Demonstrated ability to develop and execute strategic communications plans that successfully advance desired messaging in support of brand strategy. • Ability to work independently, solve problems, take initiative, set priorities and handle multiple projects efficiently and effectively. • Ability to cultivate effective relationships at all levels of a diverse, multidisciplinary organization, working collaboratively as an active team member to advance the mission, values and goals of the College and the UW. • Familiarity with modern communications and marketing tools, trends and best practices, and an ability to stay up-to-date on their continued evolution. • Experience using social media tools as part of marketing and communications strategies. • Familiarity with PC and Mac platforms; working knowledge of Microsoft Office. Equivalent education/experience will substitute for all minimum qualifications except where there are legal requirements such as license/certification/registration. Application Process: The application process for UW positions may include completion of a variety of online assessments to obtain additional information that will be used in the evaluation process. These assessments may include Workforce Authorization, Cover Letter and/or others. Any assessments that you need to complete will appear on your screen as soon as you select “Apply to this position”. Once you begin an assessment, it must be completed at that time; if you do not complete the assessment you will be prompted to do so the next time you access your “My Jobs” page. If you select to take it later, it will appear on your "My Jobs" page to take when you are ready. Please note that your application will not be reviewed, and you will not be considered for this position until all required assessments have been completed. Additional Application Instructions: At the end of your cover letter, please include 1-2 paragraphs addressing your efforts to engage with diverse communities. What have you done to further your knowledge about diversity and equity in relation to your career field? Have you pursued specific professional development to learn more about diversity and equity? How have you demonstrated what you have learned? | |||
Internal Number: 187346
About University of Washington
Founded in 1861, the University of Washington is one of the oldest public institutions in the west coast and one of the preeminent research universities in the world. The University of Washington is a multi-campus university comprised of three different campuses: Seattle, Tacoma, and Bothell. The Seattle campus is made up of sixteen schools and colleges that serve students ranging from an undergraduate level to a doctoral level. The university is home to world-class libraries, arts, music, drama, and sports, as well as the highest quality medical care in Washington State and a world-class academic medical center. The teaching and research of the University’s many professional schools provide undergraduate and graduate students the education necessary toward achieving an excellence that will serve the state, the region, and the nation. As part of a large and diverse community, the University of Washington serves more students than any other institution in the Northwest.
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