DESCRIPTION

The Rady School of Management provides business education through its PhD program, Masters degree programs, undergraduate minors and courses, and executive business seminars.

The Rady School's values are excellence, innovation, collaboration and integrity. The staff who work at the Rady School have created a highly participatory, high energy, upbeat environment where providing excellent customer service to our students and our faculty is a priority.

The UC San Diego Rady School of Management website and digital analytics manager is the sole web designer onsite at the Rady School and an important part of the Rady School of Management's Marketing and Communications team.

The website and digital analytics manager is a seasoned expert when it comes to the latest social platforms, tools and technologies role, using an expert foundation in working with Content Management Systems (CMS), proven experience with website project management, information architecture, digital strategy, 508 accessibility standards, with knowledge of user experience (UX) and interface design standards (UI), including proficiency in HTML and CSS.

This position oversees the UC San Diego Rady School of Management website redesign, working closely with the director of marketing, external agencies, internal departments at UC San Diego, and freelancers to execute the redesign plan and the digital strategy. After the website launch, this position will manage the Rady website, including analytics, key metrics, performance and optimization, information architecture, user experience, new content being added, content updates, organization, implementation, and integration of all web properties within the Rady School of Management. The position is also responsible for all aspects of the Rady School website presence as well as other internal sites required by our business and student groups.

Using expert level skills, this experienced digital communications professional gathers requirements, designs and develops a variety of simple to complex website applications, ensuring optimal search engine performance, efficient and fast searching of metadata, responsive mobile designs and in support of social media platforms.

This hands-on website and digital analytics manager develops collaborative partnerships with internal Rady departments to help manage website content updates, gathers and analyzes site use analytics for their departments and their specific goals, working with departments to move content from existing websites to the campus content management system (CMS). The position uses expert skills to analyzes website navigation for ease of use, recommending design layout and content placement. The position works with Rady IT, as well as with campus Information Technology Services (ITS) and campus Workplace Technology Services (WTS) teams to improve usability, accessibility, provide quality digital images and maintain campus design standards and branding.

As an important part of the Rady Marketing and Communications team, this position manages content including ongoing publishing of school news, relevant and timely faculty research, student and alumni accomplishments, press releases, and feature articles, etc. The position reviews various site content for tone, accessibility, usability, and quality. The website and digital analytics manager reviews, collects and analyzes website user analytics and feedback in order to recommend appropriate enhancements. Additionally the position provides direction, guidance and instruction to departments and staff in website management, web tools and adherence to campus standards so that the user experience, particularly the experience of prospective student' is clear, current, and easy to use.

Responsibilities include:

CMS - provides analysis, consulting, and support assistance to business site owners and editors on content and technical issues. Creates and presents user training and materials in preparation for creating, maintaining, and self-publishing of their website content. Develops, manages and oversees website governance guidelines.

Data Analytics - Manages and oversees analytics and performance of website, traffic, volume, SEO, paid and organic marketing activity, top sources of traffic, etc. Utilizes common analytical tools, develops reports of website usage and metrics for the Rady site as a whole and for specific departments or business units. Creates, trains and provides support to department site owners on availa