Social Media Specialist

Job Description:

The Marketing Social Media Strategist actively manages social media platforms to deliver partner value in their digital marketing efforts. The strategist will source content relevant to partner markets; amplify messages and industry news and information through research on trends, educational content and thought leadership. Work with business partners, strategies and team members to curate and create content for various channels. Proactively interact with online communities across all platforms. Drive community growth, reach and engagement across all social platforms. Build and nurture relationships with community members to foster brand evangelism. Deep dive into target markets to provide compelling content and thought leadership to the community. Day-to-day management and moderation of editorial content on social media platforms, including tweets, posts and discussions including after hours and weekends. Responsibilities also include 24/7 monitoring for sensitive, controversial, and potentially damaging content and flagging to appropriate leaders. This may also include working with leaders to craft response plans for mitigating risk and negative backlash.